Future of E-commerce in Bangladesh

Md. Joynal Abdin*

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Business Consultant & Digital Marketer

Co-Founder & CEO of Bangladesh Trade Center

E-commerce, short for electronic commerce, refers to the buying and selling of goods, services, and information over the internet. It involves commercial transactions conducted electronically between businesses, consumers, or any other entities. E-commerce has revolutionized the way business is conducted, enabling seamless online transactions and creating new opportunities for businesses to reach a global audience. It encompasses a wide range of activities, from online retailing and digital marketplaces to online auctions, electronic payments, and digital content distribution.


Key Features of E-commerce:

E-commerce platforms come with a set of essential features that facilitate online buying and selling processes. These features are designed to enhance user experience, provide secure transactions, and streamline business operations. Here are the key features of e-commerce:

  1. Online Catalog and Product Display: E-commerce platforms enable businesses to showcase their products or services in an online catalog. Detailed product descriptions, high-quality images, and product categorization help customers browse and find the items they are looking for easily.


  1. Shopping Cart: The shopping cart feature allows customers to add products to their cart while continuing to browse the website. It provides a summary of the selected items and their quantities, allowing customers to review and edit their order before proceeding to checkout.


  1. Secure Payment Processing: E-commerce platforms incorporate secure payment gateways to process online transactions. SSL encryption and PCI compliance ensure that customer payment information is protected during the payment process.


  1. User Accounts and Profiles: E-commerce websites offer customers the option to create user accounts and profiles. Registered users can save their personal information, track order history, and receive personalized recommendations and offers.


  1. Order Management: E-commerce platforms facilitate order management for businesses. Administrators can view, process, and fulfill orders, update order status, and manage inventory in real-time.


  1. Shipping and Delivery Options: E-commerce websites provide customers with various shipping and delivery options, including standard shipping, express shipping, and in-store pickup. Integration with third-party shipping carriers ensures accurate shipping rates and tracking information.


  1. Customer Reviews and Ratings: E-commerce platforms allow customers to leave product reviews and ratings, helping potential buyers make informed decisions. Positive reviews and high ratings can build trust and credibility for the products and the business.
  1. Wishlist and Favorites: The wishlist feature enables customers to save items they are interested in for future purchase. It helps increase customer engagement and encourages repeat visits to the website.


  1. Search and Filter Functionality: Robust search and filtering capabilities make it easy for customers to find specific products based on keywords, categories, price ranges, and other criteria.


  1. Responsive Design: E-commerce websites are designed with responsive layouts to ensure a seamless user experience across various devices, including desktops, laptops, tablets, and smartphones.


  1. Customer Support and Live Chat: E-commerce platforms often integrate customer support features, including live chat, email support, and help centers, to assist customers with inquiries and issues.


  1. Integration with Payment Gateways: E-commerce platforms integrate with various payment gateways to accept multiple payment methods, such as credit cards, debit cards, digital wallets, and online banking.


  1. SEO-Friendly Architecture: E-commerce websites are designed with SEO best practices in mind, making them search engine friendly. This ensures better visibility in search engine results and drives organic traffic.


  1. Sales and Promotions: E-commerce platforms support the implementation of discounts, coupon codes, and promotional offers to attract customers and increase sales.


  1. Analytics and Reporting: E-commerce platforms provide built-in analytics and reporting tools to track key performance metrics, customer behavior, and sales trends. This data helps businesses make data-driven decisions and optimize marketing strategies.


  1. Multi-Language and Multi-Currency Support: E-commerce platforms with international reach offer multi-language and multi-currency support to cater to diverse global audiences.


  1. Integration with Social Media: E-commerce websites often integrate with social media platforms, enabling customers to share products and purchase directly from social media posts.


These key features of e-commerce contribute to a seamless and efficient online shopping experience for customers while providing businesses with the tools they need to manage their online operations effectively. As e-commerce continues to evolve, innovative features and technologies are continuously introduced to enhance the online shopping experience further.


Types of Ecommerce:

E-commerce can be broadly categorized into several types based on the parties involved, the nature of transactions, and the platforms used. The main classifications of e-commerce include:










Future of E-commerce in Bangladesh
Future of E-commerce in Bangladesh: Future of E-commerce in Bangladesh

Prerequisites for Booming Ecommerce in a Country:

Booming e-commerce in a country requires a combination of factors that create a conducive environment for growth and innovation. These prerequisites contribute to attracting more businesses to the e-commerce sector, increasing consumer adoption, and driving economic development. Here are some key prerequisites for booming e-commerce in a country:

  1. Internet Penetration and Digital Infrastructure: High internet penetration and reliable digital infrastructure are fundamental prerequisites for the growth of e-commerce. A widespread and stable internet connection enables more people to access online platforms, browse products, and make purchases.


  1. Mobile Penetration and Smartphone Adoption: As mobile devices become the primary means of internet access for many people, a high level of mobile penetration and smartphone adoption is crucial for the success of mobile commerce (M-commerce) and e-commerce overall.


  1. Tech-Savvy Population: A tech-savvy population that is familiar with digital technologies and comfortable with online transactions drives e-commerce adoption. Digital literacy and a willingness to embrace new technologies facilitate the growth of e-commerce.


  1. Supportive Government Policies and Regulations: Governments need to create a favorable regulatory environment for e-commerce to thrive. Clear and supportive policies for digital trade, data protection, consumer rights, taxation, and online payments encourage businesses to invest in e-commerce ventures.


  1. Secure Online Payment Systems: Trustworthy and secure online payment systems are critical for e-commerce growth. Convenient and reliable payment gateways that protect sensitive financial information build consumer confidence and encourage more online transactions.


  1. Logistics and Fulfillment Infrastructure: An efficient logistics and fulfillment network is essential for timely and cost-effective delivery of products. A well-developed supply chain ensures that customers receive their orders promptly, contributing to a positive shopping experience.


  1. E-commerce Platforms and Marketplaces: The presence of robust e-commerce platforms and marketplaces makes it easier for businesses to enter the e-commerce space. These platforms provide a ready infrastructure for listing products, processing payments, and reaching a broader customer base.


  1. Digital Marketing and Consumer Engagement: A strong digital marketing ecosystem facilitates brand visibility and consumer engagement. Effective online marketing strategies help businesses reach their target audience and build lasting relationships with customers.


  1. Cross-Border Trade Opportunities: A conducive environment for cross-border trade allows businesses to expand their reach beyond domestic markets. Access to international markets opens up new opportunities for growth and diversification.


  1. E-commerce Education and Awareness: Promoting e-commerce education and awareness campaigns helps inform businesses and consumers about the benefits and opportunities of online shopping. Increased awareness leads to higher adoption rates and stimulates market growth.


  1. Customer Support and After-Sales Service: Providing excellent customer support and after-sales service enhances the overall customer experience. Prompt resolution of queries and concerns fosters customer loyalty and repeat purchases.


  1. Innovation and Technology Adoption: Embracing technological innovations and staying updated with industry trends is crucial for sustained growth. Businesses that innovate and leverage technology gain a competitive edge in the e-commerce market.


  1. Access to Finance and Investment: Access to finance and investment opportunities encourages entrepreneurship and enables businesses to invest in e-commerce ventures. Funding and support from investors promote the growth of startups and small businesses in the e-commerce sector.


  1. Data Privacy and Cybersecurity: Ensuring data privacy and cybersecurity is essential to build trust among consumers and businesses. Robust measures to protect customer data and secure online transactions are imperative for a thriving e-commerce ecosystem.

Please note that, the prerequisites for booming e-commerce in a country involve a comprehensive and coordinated effort from various stakeholders, including the government, businesses, and consumers. A supportive regulatory environment, robust digital infrastructure, and a tech-savvy population are critical to driving e-commerce adoption and growth. As these prerequisites are met, e-commerce can play a transformative role in a country’s economic development, job creation, and increased connectivity to global markets.


Logistics and Backward Linkage Industries for Successful Ecommerce Sector Development in a Country:

For the successful development of the e-commerce sector in a country, logistics and backward linkage industries play a vital role. These industries are essential components of the e-commerce ecosystem as they ensure the smooth and efficient movement of goods and services, from the point of production to the hands of the consumers. Here’s how logistics and backward linkage industries contribute to the growth and success of the e-commerce sector:









Backward Linkage Industries for Ecommerce:









It is worth mentioning that logistics and backward linkage industries are integral to the successful development of the e-commerce sector in a country. A well-developed logistics infrastructure ensures efficient delivery and fulfillment, while strong backward linkage industries support the smooth functioning of the e-commerce ecosystem. By fostering collaboration and innovation in these industries, countries can create a robust e-commerce ecosystem that drives economic growth, job creation, and increased connectivity to global markets.

Future of E-commerce in Bangladesh: Future of E-commerce in Bangladesh

Current Trends of Ecommerce in Bangladesh:

E-commerce in Bangladesh has experienced remarkable growth and transformation in recent years, driven by increasing internet penetration, smartphone adoption, and a growing consumer base. As of the last knowledge update in September 2021, several trends have shaped the e-commerce landscape in the country, revolutionizing how businesses operate and how consumers shop online.


One of the prominent trends is the rapid growth of online shopping in Bangladesh. Consumers are increasingly turning to e-commerce platforms to fulfill their shopping needs, attracted by the convenience, wider product selection, and competitive pricing. Online marketplaces like Daraz, AjkerDeal, and Pickaboo have gained popularity by providing a diverse range of products from various sellers, making it easy for customers to find and purchase items in one place.


Mobile commerce (M-commerce) has emerged as a significant trend, as smartphone usage becomes more prevalent. Consumers are increasingly using dedicated e-commerce mobile apps to shop on-the-go, further fueling the e-commerce boom. Moreover, social commerce has gained momentum, with businesses leveraging social media platforms like Facebook and Instagram to directly engage with potential customers and promote products.


The rise of digital payments and fintech solutions has transformed the payment landscape in Bangladesh. More consumers are adopting digital payment methods, facilitated by fintech companies and mobile wallets, making online transactions more convenient and secure.


E-commerce logistics and delivery services have witnessed improvements, contributing to the overall growth of the industry. Businesses are focusing on providing faster and reliable delivery options to enhance the customer experience and gain a competitive edge.


Customer experience has become a focal point for e-commerce businesses. Companies are investing in providing excellent customer service, personalized experiences, and efficient after-sales support to build trust and loyalty among consumers.


A notable trend is the increasing focus on rural areas. With improving internet connectivity, e-commerce companies are expanding their reach to rural markets, tapping into previously untapped customer bases.


Niche e-commerce stores catering to specific product categories or target audiences have emerged, offering unique and specialized products and experiences for customers.


Cross-border e-commerce has gained traction in Bangladesh, with consumers purchasing products from international online retailers and marketplaces, benefiting from a wider variety of products and competitive prices.


The COVID-19 pandemic has accelerated the adoption of online grocery shopping. Consumers are turning to e-commerce platforms to buy daily necessities and groceries, appreciating the convenience and safety it offers during challenging times.


E-commerce policy and regulations have become a priority for the government of Bangladesh. Formulating structured policies and regulations will provide a framework for the industry’s growth and consumer protection.


Sustainability and ethical e-commerce practices are gaining attention, driven by the increasing awareness and concern of consumers about environmental and social issues. E-commerce businesses are incorporating eco-friendly and socially responsible initiatives to meet customer expectations.


Digital marketing strategies, including influencer marketing, are becoming essential for e-commerce businesses to effectively reach and engage with their target audience in a competitive digital landscape.


In conclusion, the e-commerce industry in Bangladesh is witnessing a dynamic transformation, fueled by technological advancements, changing consumer behavior, and the evolving business landscape. The trends of rapid online shopping growth, mobile commerce, social commerce, digital payments, and improved logistics highlight the potential and opportunities in the sector. As e-commerce continues to evolve, it is essential for businesses and policymakers to adapt and embrace these trends to thrive in the digital economy of Bangladesh. However, for the most up-to-date information, it is recommended to refer to recent reports and news sources for the latest trends in the dynamic and fast-paced world of e-commerce.


List of Ecommerce Platforms in Bangladesh:

Some prominent e-commerce platforms in Bangladesh are as follows:



















Please note that this list is not exhaustive, and there may be other e-commerce platforms that have emerged since my last knowledge update. Additionally, the availability and popularity of these platforms may vary over time. For the most up-to-date information, it is recommended to explore the current e-commerce landscape in Bangladesh through reliable sources and search engines.


Most Popular Ecommerce Platforms of the world:

  1. Amazon: Amazon is undoubtedly the largest and most dominant e-commerce platform globally. It operates in various countries, offering a vast range of products, from electronics and fashion to books and groceries. Amazon’s marketplace model allows third-party sellers to list and sell their products on the platform, contributing to its extensive product selection and customer base.


  1. Alibaba: Alibaba is a leading e-commerce giant based in China. It operates several platforms, including Alibaba.com for B2B trading, Taobao for the Chinese consumer market, and AliExpress for international consumers. Alibaba’s marketplaces have a massive presence in the Asian market and beyond, making it a significant player in the global e-commerce industry.


  1. com: JD.com is another major e-commerce platform based in China. It focuses on a direct sales model, where it sells products directly to consumers through its online platform. JD.com has a strong presence in China and is known for its efficient logistics and fast delivery services.


  1. Walmart: Walmart is a retail giant that has significantly expanded its online presence in recent years. Its e-commerce platform offers a wide range of products, including electronics, household essentials, and groceries. Walmart’s e-commerce operations serve customers in the United States and various other countries.


  1. eBay: eBay is a prominent online marketplace that operates globally, connecting buyers and sellers in auctions and fixed-price listings. It offers a diverse range of products and has a large international user base.


  1. Rakuten: Rakuten is a major e-commerce company based in Japan, with a global presence. It operates an online marketplace and provides various other services, such as digital content, travel booking, and financial services.


  1. MercadoLibre: MercadoLibre is a leading e-commerce platform in Latin America, serving countries such as Argentina, Brazil, Mexico, and Colombia. It offers a variety of products and services, including electronics, fashion, and online payment solutions.


  1. Flipkart: Flipkart is one of India’s largest e-commerce companies, offering a wide range of products and services, including electronics, fashion, and home essentials. It has a significant presence in the Indian market.


  1. Taobao: Taobao is a popular online shopping platform operated by Alibaba, focusing on the Chinese consumer market. It features a vast selection of products, ranging from fashion to electronics and more.


  1. AliExpress: AliExpress is an international online marketplace operated by Alibaba, catering to consumers outside China. It allows sellers from various countries to offer products to a global audience.


These e-commerce platforms have a substantial global presence and continue to shape the e-commerce industry’s dynamics. Their success can be attributed to their wide product selections, efficient logistics, user-friendly interfaces, and commitment to customer satisfaction. The e-commerce landscape is continually evolving, and new players may emerge or existing platforms may experience changes in market share over time. For the most current information on the largest e-commerce platforms in the world, it is advisable to refer to recent market reports and industry updates.

Future of E-commerce in Bangladesh
Future of E-commerce in Bangladesh: Future of E-commerce in Bangladesh

Prospects of Ecommerce in Bangladesh:

E-commerce in Bangladesh has experienced remarkable growth in recent years, and its prospects for the future are promising. As one of the fastest-growing digital economies in South Asia, Bangladesh presents significant opportunities for the e-commerce industry to flourish and drive economic development. Several factors contribute to the bright prospects of e-commerce in Bangladesh:













In conclusion, the prospects of e-commerce in Bangladesh are bright, with a conducive environment for sustained growth and innovation. As more consumers embrace online shopping, businesses are eager to tap into the vast potential of the e-commerce market. Government support, improved infrastructure, and the rise of mobile commerce are driving the transformation of the retail sector. The e-commerce industry in Bangladesh is poised to contribute significantly to the country’s economic development and create new opportunities for businesses and consumers alike. However, challenges such as logistics, cybersecurity, and regulatory frameworks will need to be addressed to ensure the sustainable growth of the e-commerce ecosystem. With continuous advancements in technology and consumer preferences, the e-commerce landscape in Bangladesh will continue to evolve, making it an exciting space to watch in the coming years.


Future of E-commerce in Bangladesh: Future of E-commerce in Bangladesh


*Author’s Short Profile:

business consultant
Md. Joynal Abdin

Mr. Md. Joynal Abdin is a Business Consultant & Digital Marketer based in Dhaka, Bangladesh. He is also Co-Founder & CEO of Bangladesh Trade Center. Previously he served at Dhaka Chamber of Commerce & Industry (DCCI) as Executive Secretary; DCCI Business Institute (DBI) as Executive Director; SME Foundation as Deputy Manager; and the Federation of Bangladesh Chambers of Commerce & Industry (FBCCI) as Assistant Secretary.


The list of services Mr. Abdin is offering includes but not limited to Business Research and Documentations like Feasibility Study, Project Proposal Preparation, Writing Business Manual, Standard Operating Procedures etc.; Export Market Selection and Product Positioning at Home and Abroad; Buyers-Sellers Matchmaking; Website Development; Search Engine Optimization (SEO); and Social Media Marketing etc.


Future of E-commerce in Bangladesh: Future of E-commerce in Bangladesh

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