Top 10 Digital Marketing Services for SME & Large Businesses [P-2]


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Md. Joynal Abdin, BBA (Hons.), MBA

Founder & CEO, Trade & Investment Bangladesh


Top 10 Digital Marketing Services for Medium Businesses:

Medium-sized businesses, with a budget ranging from USD 1000 to 5000, can adopt a more comprehensive digital marketing approach to achieve their goals. Here are the top 10 digital marketing services (marketing mix) tailored for medium businesses within this budget range:











Medium-sized businesses should also prioritize a well-integrated approach, combining these services cohesively. Regularly assess your performance metrics to optimize your strategy. Medium businesses can often explore multiple channels, but it’s crucial to maintain a balance between cost-effectiveness and reaching a wider audience within the given budget. Additionally, investing in the training and development of your in-house marketing team can be a strategic use of your budget to ensure long-term success.


Top 10 Digital Marketing Services for SME & Large Businesses [P-2]
Digital Marketing Services


Top 10 Digital Marketing Services for Large Businesses:

Large businesses with more extensive budgets have the means to employ a comprehensive digital marketing strategy that can yield significant results. Here are the top 10 digital marketing services (marketing mix) tailored for large businesses with a budget exceeding USD 5000:

  1. Search Engine Optimization (SEO): Large businesses can invest in a robust and ongoing SEO strategy. This includes optimizing website content, technical SEO, and conducting in-depth keyword research. Consider hiring an experienced SEO agency or building an in-house team.


  1. Content Marketing: Develop a diverse and high-quality content marketing strategy. Large businesses can produce a wide range of content, including blog posts, articles, videos, podcasts, and interactive content. Collaborate with content experts and influencers to create engaging material.


  1. Social Media Marketing: Allocate substantial resources for social media marketing across multiple platforms. Run both organic and paid campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest to engage with a broad audience and improve brand visibility.


  1. Email Marketing: Implement advanced email marketing automation tools to segment your audience and send personalized content. Large businesses can execute sophisticated email campaigns, including drip marketing, lead nurturing, and behavioral triggers.


  1. Pay-Per-Click (PPC) Advertising: Large businesses can invest significantly in PPC advertising on platforms like Google Ads, Bing Ads, and social media. Utilize advanced targeting options and A/B testing for better ad performance. Allocate budget for remarketing campaigns to recapture leads and customers.


  1. Conversion Rate Optimization (CRO): Invest in comprehensive CRO efforts. Run A/B tests, analyze heatmaps, and use advanced CRO tools to optimize landing pages and the user experience. Prioritize continual improvement based on data-driven insights.


  1. Social Media Management: Employ advanced social media management tools to schedule posts, monitor brand mentions, and analyze performance across various social platforms. Large businesses can engage in real-time social listening and sentiment analysis to make informed decisions.


  1. Video Marketing: Create high-quality and engaging video content, including tutorials, product demos, webinars, and web series. Invest in professional video production equipment, editors, and studios to produce top-tier videos for platforms like YouTube, Vimeo, and social media.


  1. Data Analytics and Insights: Implement advanced data analytics tools to gain in-depth insights into customer behavior, demographics, and conversion paths. Use predictive analytics to make data-driven predictions and optimize marketing strategies accordingly.


  1. Marketing Automation: Large businesses can benefit from marketing automation platforms to streamline and scale marketing efforts. Automate lead nurturing, customer segmentation, and behavior-based triggers for a personalized customer journey.


Additionally, large businesses should focus on integrated marketing communications and ensure consistency in messaging and branding across all channels. Collaboration between various teams, such as marketing, sales, and customer service, is essential for a unified customer experience.


With a larger budget, consider investing in advanced technologies, such as artificial intelligence (AI) and machine learning tools, to further enhance your marketing efforts. Monitor and analyze key performance indicators (KPIs) regularly to adapt your strategy and ensure a high return on investment. Large businesses have the capacity to build robust in-house teams or partner with specialized agencies to execute these advanced digital marketing services effectively.


Business Mentorship
Business Mentorship


Choosing the Right Mix:

Selecting the most suitable digital marketing services for your business involves a thoughtful and strategic approach. Here’s a step-by-step guide to help you make the right choices:















By following these steps and regularly evaluating your digital marketing strategy, you can choose the most suitable services that align with your business objectives, budget, and audience to achieve sustainable success in the digital landscape.


digital marketing
Business Consultant & Digital Marketer


Budget Considerations:

Budget constraints play a pivotal role in shaping digital marketing decisions. They can impact various aspects of the strategy:






Navigating these constraints requires a strategic approach, emphasizing cost-efficiency, clear goal alignment, and prioritization to maximize ROI within the available budget.



Tailored digital marketing is the key to business success in the digital age. It means aligning your strategies with specific business objectives, target audiences, and budgets. By customizing your approach, you maximize effectiveness and efficiency. The importance lies in reaching the right people with the right message, at the right time. Whether you’re a small, medium, or large business, tailoring your digital marketing ensures that your resources are utilized effectively, and your efforts yield the highest possible return on investment. It’s the pathway to brand growth, customer engagement, and long-term competitiveness in the ever-evolving digital landscape.


To read 1st part of this article, click here!


Top 10 Digital Marketing Services for SME & Large Businesses [P-2]: Top 10 Digital Marketing Services for SME & Large Businesses [P-2]
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Md. Joynal Abdin

Mr. Md. Joynal Abdin is a Business Consultant & Digital Marketer based in Dhaka, Bangladesh. He is Founder & CEO of Trade & Investment Bangladesh, one of the leading Business Consultancy Firm in Bangladesh. He is also Co-Founder & CEO of Bangladesh Trade Center. Previously he served at Dhaka Chamber of Commerce & Industry (DCCI) as Executive Secretary; DCCI Business Institute (DBI) as Executive Director; SME Foundation as Deputy Manager; and the Federation of Bangladesh Chambers of Commerce & Industry (FBCCI) as Assistant Secretary.


The list of services Mr. Abdin is offering includes but not limited to Business Mentorship, Business Research and Documentations like Feasibility Study, Project Proposal Preparation, Writing Business Manual, Standard Operating Procedures etc.; Export Market Selection and Product Positioning at Home and Abroad; Buyers-Sellers Matchmaking; Website Development; Search Engine Optimization (SEO); and Social Media Marketing etc.


Top 10 Digital Marketing Services for SME & Large Businesses [P-2]: Top 10 Digital Marketing Services for SME & Large Businesses [P-2]

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