Author: Md. Joynal Abdin

  • How to select most earning niche for blogging?

    How to select most earning niche for blogging?

    How to select most earning niche for blogging? 

    Md. Joynal Abdin*

    Business Consultant & Digital Marketer

    Co-Founder & CEO of Bangladesh Trade Center

    The niche of a blog refers to the specific topic or subject matter that the blog focuses on. It is the unique and specialized area that sets the blog apart from others and helps target a specific audience with particular interests. Having a well-defined niche is crucial for attracting a dedicated readership, building authority, and establishing a brand identity. When a blog has a clear and well-defined niche, it becomes easier to create relevant content and engage with a specific target audience.

     

    Classification of Niche:

    Niche classification can be based on various criteria, and blogs can fall into different categories depending on their focus and scope. Here are some common ways to classify niches:

    1. Subject Matter: This is the most basic way to classify niches based on the topic or subject a blog covers. Examples of subject matter niches include:
    • Travel
    • Food and Cooking
    • Fashion and Beauty
    • Personal Finance
    • Technology
    • Health and Fitness

     

    1. Audience Demographics: Some blogs target specific demographics, such as age, gender, location, or profession. Examples of audience-based niches include:
    • Parenting blogs
    • Blogs for college students
    • Blogs for professionals in a particular industry
    • Blogs for seniors or retirees

     

    1. Geographic Location: Blogs can focus on topics specific to a particular geographic location or region. Examples of location-based niches include:
    • City-specific travel blogs
    • Blogs about a country’s culture and traditions
    • Regional food blogs

     

    1. Lifestyle and Hobbies: These niches cater to specific lifestyles or hobbies that people are passionate about. Examples of lifestyle and hobby niches include:
    • Outdoor adventure and hiking blogs
    • Photography blogs
    • DIY and crafting blogs
    • Gaming blogs

     

    1. Problem-Solving and Advice: Blogs that provide solutions to specific problems or offer advice on particular topics fall into this category. Examples include:
    • Personal development and self-help blogs
    • Career and job-searching advice blogs
    • Relationship and dating advice blogs
    • Home organization and DE cluttering blogs

     

    1. Niche Within a Niche: Some blogs may focus on a specific sub-topic within a broader niche, making them even more specialized. For instance, within the food niche, a blog might focus solely on vegan recipes or gluten-free baking.

     

    It’s important to note that while a niche should be specific, it should also have enough audience interest and demand to sustain a blog’s growth. Blogs that are too broad may struggle to find a dedicated audience, while overly narrow niches might face limited growth potential.

     

    Finding the right niche for your blog involves balancing your interests, audience demand, and competition in the market. Ultimately, a successful blog combines passion, expertise, and a genuine desire to provide value to its target audience within a well-defined niche.

    How to select most earning niche for blogging? 2023
    Blog

    High vs. low competition niche:

    In the vast and competitive world of blogging, selecting the right niche is crucial for the success and growth of your blog. Niches can be broadly categorized into two types: high competition and low competition niches. Understanding the difference between these two types of niches can help you make an informed decision about which one suits your blogging goals and aspirations.

     

    1. High Competition Niche: A high competition niche is a topic or subject matter that attracts a large number of bloggers and content creators. It is an area of interest that many people are passionate about and are eager to share their knowledge and expertise. High competition niches often have a significant audience base, which makes them attractive to bloggers looking to gain widespread recognition and visibility.

     

    Benefits of High Competition Niche:

    1. Larger Audience Potential: High competition niches typically have a larger audience pool, which means there are more potential readers and followers for your blog. This can lead to increased traffic, higher engagement, and a broader reach for your content.

     

    1. Established Market and Community: In high competition niches, there is already an established market and a community of passionate enthusiasts. This can provide networking opportunities, collaborations, and potential partnerships with other bloggers and businesses in the niche.

     

    1. More Monetization Opportunities: With a larger audience and more established market, high competition niches often offer more opportunities for monetization. Brands and advertisers are more likely to be interested in collaborations with blogs in popular niches, which can lead to sponsorships, affiliate marketing, and other revenue streams.

     

    1. Room for Growth and Innovation: Although high competition niches may have numerous blogs already, there is still room for innovation and unique perspectives. Finding a fresh angle or offering valuable insights can help your blog stand out amidst the competition.

     

    1. Low Competition Niche: A low competition niche, on the other hand, is a specialized topic that attracts fewer bloggers and content creators. It is a relatively unexplored area that may have limited content available online. While low competition niches may have a smaller audience compared to high competition niches, they offer distinct advantages for bloggers seeking a more targeted and engaged readership.

     

    Benefits of Low Competition Niche Selection:

    • Easier to Establish Authority: In a low competition niche, there are fewer established players, making it easier for your blog to establish authority and credibility. Your unique content and insights can quickly position you as an expert in the field.

     

    • Less Saturated Market: Low competition niches have less content saturation, meaning your blog posts are more likely to rank higher in search engine results. This can lead to increased organic traffic and visibility for your blog.

     

    • Highly Targeted Audience: Low competition niches often attract a highly targeted and engaged audience. These readers are actively seeking information on a specific topic, making them more likely to be loyal followers and potential customers if you offer valuable content and products.

     

    • Greater Creative Freedom: In a low competition niche, you have the freedom to explore different angles and experiment with unique content ideas. This creative freedom allows you to set trends and be a trendsetter in your niche.

     

    • Opportunity for Growth: While low competition niches may have a smaller audience initially, there is potential for significant growth. As you establish yourself as an authority and more people discover your valuable content, your audience can grow organically.

     

    • Niche Dominance: In a low competition niche, there is an opportunity to become the go-to resource for that specific topic. Being a niche authority can lead to increased collaboration opportunities and recognition within the niche community.

     

    It is worth mentioning that, selecting a niche is a critical decision for any blogger. High competition niches offer larger audience potential, an established market, and more monetization opportunities. However, standing out in a saturated market can be challenging, requiring exceptional content and unique perspectives.

     

    On the other hand, low competition niches provide the opportunity to establish authority, target a highly engaged audience, and enjoy creative freedom. While the initial audience may be smaller, the potential for growth and recognition within the niche can be significant.

     

    Ultimately, the choice between a high competition and low competition niche depends on your blogging goals, interests, and resources. Whether you opt for a competitive or niche-specific approach, providing valuable content and building a loyal readership will be the keys to success in the ever-evolving world of blogging.

     

    Examples of High Competition Business Niche in the USA (2023):

    1. Online Streaming Services: With the increasing popularity of online streaming platforms, competition among companies like Netflix, Amazon Prime Video, Disney+, and Hulu is intense as they vie for subscribers and exclusive content.

     

    1. Health and Wellness Products: The health and wellness industry, encompassing supplements, fitness equipment, and health-related products, experiences fierce competition as more consumers prioritize their well-being.

     

    1. Technology Gadgets and Electronics: Companies in the technology sector, such as Apple, Samsung, and Google, face high competition as they release new and innovative gadgets and electronics.

     

    1. Digital Marketing Agencies: With the rise of digital marketing, agencies offering services like SEO, social media marketing, and content creation compete to attract clients and establish their expertise.

     

    1. E-commerce Platforms: Leading e-commerce giants like Amazon, eBay, and Walmart compete fiercely to dominate the online retail market and capture consumer spending.

     

    Examples of Low Competition Business Niche in the USA (2023):

    • Sustainable and Eco-Friendly Fashion: Niche businesses focusing on eco-friendly and sustainable fashion brands may experience less competition, as they cater to a specific and conscious audience.

     

    • Vertical Farming and Urban Agriculture: Businesses in the field of vertical farming and urban agriculture, providing fresh produce in urban areas, may face less competition due to the specialized nature of their offerings.

     

    • Specialty Coffee Roasters: Specialty coffee roasters offering unique and high-quality coffee blends may encounter lower competition compared to mainstream coffee companies.

     

    • Pet Tech and Gadgets: Companies specializing in pet technology and gadgets, such as smart pet feeders and GPS trackers, may have a relatively less competitive market.

     

    • Language Learning Apps: Niche language learning apps that focus on specific languages or unique teaching methods might face less competition than widely used language learning platforms.

     

    It’s important to note that the competitiveness of a business niche can change over time and varies based on market trends and consumer behavior. Whether in a high or low competition niche, businesses should focus on providing value, differentiation, and exceptional customer experiences to thrive in the market.

    How to select most earning niche for blogging?
    How to select most earning niche for blogging?

    Top 5 Most Searched Business Blogging Niche in the USA 2023:  The top 5 most searched business blogging niches in the USA for 2023 are as follows:

    1. E-commerce and Online Retail: E-commerce has been steadily growing in the USA, and it is expected to continue being a prominent business blogging niche in 2023. With the rise of online shopping and the increasing number of businesses entering the e-commerce space, topics such as online retail strategies, e-commerce platforms, digital marketing for e-commerce, and customer experience optimization are likely to attract significant search traffic.

     

    1. Technology and Gadgets: Technology continues to shape various industries, and there is a constant demand for updates, reviews, and insights on the latest gadgets and tech trends. Business blogs that focus on technology innovations, gadget reviews, software development, and digital trends are expected to remain highly searched in 2023.

     

    1. Personal Finance and Investment: Managing personal finances and making sound investments are perennial interests for individuals in the USA. Blogs offering advice on budgeting, saving, investing, retirement planning, and wealth management are likely to attract considerable search traffic as people seek financial security and prosperity.

     

    1. Health and Wellness: Health and wellness have become major priorities for many individuals, and this trend is expected to continue in 2023. Business blogs that cover topics related to fitness, nutrition, mental health, wellness trends, and healthy living are likely to be highly searched as people seek to improve their overall well-being.

     

    1. Digital Marketing and Social Media: As businesses increasingly rely on digital marketing to reach their audiences, topics related to social media marketing, content marketing, SEO, influencer marketing, and digital advertising are likely to be in high demand. Business blogs offering actionable insights and tips on navigating the digital marketing landscape are expected to attract significant search traffic.

     

    Top 5 Most Earning Business Blogging Niche in the USA 2023: The following are some business blogging niches that have the potential to be among the most earning in the USA in 2023:

    1. Personal Finance and Investment: Blogs that focus on personal finance, investment strategies, money management, and wealth-building often attract significant revenue opportunities. These niches can generate income through affiliate marketing, sponsored content, financial product referrals, and online courses.

     

    1. Technology and Gadgets: Blogs that cover technology reviews, gadget comparisons, and emerging tech trends often have high earning potential. These niches can monetize through affiliate partnerships, sponsored reviews, and advertising from tech companies.

     

    1. E-commerce and Online Retail: As e-commerce continues to grow, blogs that provide insights into successful online retail strategies, drop shipping, e-commerce platforms, and marketing tactics can earn revenue through affiliate marketing, sponsored content, and partnerships with e-commerce platforms.

     

    1. Health and Wellness: Health and wellness blogs focusing on fitness, nutrition, mental health, and wellness products can attract a wide audience and generate income through sponsored content, affiliate marketing for fitness products and supplements, and partnerships with health brands.

     

    1. Digital Marketing and Social Media: Business blogs that offer expertise in digital marketing, social media strategies, content marketing, and SEO can monetize through consulting services, online courses, and sponsored content from marketing platforms and tools.

     

    Please note that earning potential can vary based on factors like website traffic, content quality, audience engagement, and the ability to monetize effectively. Successful blogs in these niches often combine valuable content, targeted marketing, and strategic monetization strategies to generate substantial revenue. It’s essential to research and adapt to current trends and audience needs to maximize earning potential.

     

    Remember that the popularity of search terms can fluctuate over time, and new trends may emerge in 2023. To stay relevant and capture search traffic, it’s essential for business bloggers to stay updated on current trends, conduct keyword research, and provide valuable, engaging content that meets the needs and interests of their target audience.

     

    How to select low competition niche for blog:

    Selecting a low-competition niche for your blog is crucial for attracting a targeted audience, establishing authority, and gaining traction in the competitive world of blogging. Here are some steps to help you identify and choose a low-competition niche for your blog:

    1. Identify Your Interests and Passions: Start by brainstorming topics that genuinely interest you. Blogging about something you are passionate about will not only make the process more enjoyable but will also help you stay committed to your blog in the long run.

     

    1. Conduct Market Research: Once you have a list of potential niches, conduct thorough market research to understand the level of competition in each niche. Use keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush to analyze search volume and keyword difficulty for relevant keywords within each niche.

     

    1. Evaluate Existing Blogs: Look for existing blogs in the niches you are considering. Check their content, engagement levels, social media presence, and traffic. High-traffic and highly-engaged blogs might indicate a more competitive niche, while low-traffic and less-engaged blogs could signify an opportunity for a low-competition niche.

     

    1. Target Long-Tail Keywords: Long-tail keywords are longer and more specific keyword phrases that have relatively lower search volume but often indicate higher user intent and lower competition. Focusing on long-tail keywords can help you tap into niche markets with less competition and better chances of ranking higher in search engine results.

     

    1. Narrow Down Your Niche: If you find a broad niche with significant competition, try narrowing it down into a sub-niche or micro-niche. For example, instead of writing about “travel,” you can focus on “solo travel for women in South Asia.” A more specific niche can help you target a more focused audience and stand out from the competition.

     

    1. Check Social Media and Online Forums: Explore social media platforms, online forums, and community groups to understand the discussions and questions related to the niches you are considering. This will give you insights into the audience’s interests, pain points, and content gaps that you can fill with your blog.

     

    1. Analyze Trends and Seasonal Patterns: Consider the trends and seasonal patterns related to your niche. Some niches might have higher demand during specific seasons or events, which can affect the level of competition. Choosing a niche with consistent interest throughout the year can be advantageous.

     

    1. Test and Validate Your Niche: Before committing fully to a niche, test it by publishing a few blog posts and monitoring the response. Pay attention to traffic, engagement, and the overall reception of your content. If you see positive results and potential growth opportunities, you may have found a suitable low-competition niche.

     

    1. Stay Flexible and Adapt: Blogging is a dynamic process, and your niche might evolve over time. Stay open to refining your niche based on feedback and the changing interests of your audience. Regularly analyze your blog’s performance and adapt your content strategy accordingly.

     

    Please note that, choosing a low-competition niche doesn’t guarantee success on its own. High-quality content, consistency, and effective promotion are equally important factors for building a successful blog. Focus on providing value to your readers and establishing yourself as an authority in your chosen niche. With dedication and persistence, your blog can thrive even in a low-competition space.

    Niche
    Niche

    Top 5 Most Popular Blogging Niche of the World for 2024:

    the following are five blogging niches that have the potential to remain popular worldwide in 2024:

    1. Personal Finance and Investment: Managing personal finances, making sound investments, and achieving financial independence are evergreen interests for people around the world. Blogs that offer practical advice on budgeting, saving, investing, and wealth-building are likely to remain popular in 2024.

     

    1. Health and Wellness: Health and wellness continue to be significant concerns for people globally. Blogs that cover topics like fitness, nutrition, mental health, healthy living, and self-care are likely to attract a wide and dedicated audience.

     

    1. Technology and Gadgets: As technology continues to evolve and impact various aspects of life, blogs that provide insights into the latest gadgets, tech trends, and software developments are expected to remain popular across the globe.

     

    1. Travel and Tourism: People’s desire to explore new destinations and experiences is enduring. Travel blogs that offer destination guides, travel tips, and inspiring travel stories are likely to continue attracting travel enthusiasts worldwide.

     

    1. Food and Cooking: Food is a universal interest, and blogs that share recipes, food reviews, cooking tips, and culinary experiences are likely to have a broad and engaged readership in 2024.

     

    Top 5 Most Earning Blogging Niche for 2024 Worldwide:  The following are five blogging niches that could have the potential to be among the top earning niches worldwide in 2024:

    1. Personal Finance and Investment: Managing personal finances, making wise investments, and achieving financial goals are perennial interests for people worldwide. Blogs that offer valuable advice on budgeting, saving, investing, and wealth-building can attract a significant and engaged audience, leading to various monetization opportunities.

     

    1. Health and Wellness: Health and wellness remain essential aspects of people’s lives, with a growing interest in maintaining physical and mental well-being. Blogs that cover fitness, nutrition, mental health, holistic wellness, and healthy living can attract a broad global audience and potential revenue streams.

     

    1. Technology and Gadgets: Advancements in technology continue to impact daily life, driving interest in the latest gadgets, tech reviews, and software developments. Blogs that provide insights into cutting-edge technology and consumer electronics have the potential to be lucrative through affiliate marketing, sponsored content, and advertising partnerships.

     

    1. Online Business and Entrepreneurship: The rise of e-commerce, digital entrepreneurship, and remote work has sparked interest in online business strategies and opportunities. Blogs that offer guidance on starting and growing online businesses, digital marketing, and e-commerce ventures can appeal to aspiring entrepreneurs worldwide.

     

    1. Sustainable and Eco-Friendly Living: As global awareness of environmental issues increases; sustainable and eco-friendly living has gained significant traction. Blogs that promote eco-conscious products, green lifestyle choices, and sustainable practices can attract a dedicated global audience, leading to various revenue streams like affiliate marketing and sponsored partnerships.

     

    How to select most earning niche for blogging? 2023
    Top Earning Niche

    While these niches have shown consistent popularity and potential for monetization, it’s essential to remember that the blogging landscape can change rapidly. New emerging niches and shifts in consumer interests may influence the top earning niches in 2024.

     

    To succeed in any blogging niche, content creators should focus on providing valuable, relevant, and original content, understanding their target audience, and employing effective marketing and monetization strategies. Regularly monitoring industry trends and adapting to changing preferences will help bloggers stay competitive and potentially become top earners in their chosen niches in 2024 and beyond.

     

    How to select most earning niche for blogging? 2023 How to select most earning niche for blogging? 2023 How to select most earning niche for blogging? 2023

    *Author’s Short Profile:

    business consultant
    Md. Joynal Abdin

    Mr. Md. Joynal Abdin is a Business Consultant & Digital Marketer based in Dhaka, Bangladesh. He is also Co-Founder & CEO of Bangladesh Trade Center. Previously he served at Dhaka Chamber of Commerce & Industry (DCCI) as Executive Secretary; DCCI Business Institute (DBI) as Executive Director; SME Foundation as Deputy Manager; and the Federation of Bangladesh Chambers of Commerce & Industry (FBCCI) as Assistant Secretary.

     

    The list of services Mr. Abdin is offering includes but not limited to Business Research and Documentations like Feasibility Study, Project Proposal Preparation, Writing Business Manual, Standard Operating Procedures etc.; Export Market Selection and Product Positioning at Home and Abroad; Buyers-Sellers Matchmaking; Website Development; Search Engine Optimization (SEO); and Social Media Marketing etc.

     

    How to select most earning niche for blogging? 2023 How to select most earning niche for blogging? 2023 How to select most earning niche for blogging? 2023

    Developing Bangladesh          Bangladesh Trade Center            Read More…

  • Top 12 Service Sectors in Bangladesh

    Top 12 Service Sectors in Bangladesh

    Top 12 Service Sectors in Bangladesh  

    Md. Joynal Abdin*

    Business Consultant & Digital Marketer

    Co-Founder & CEO of Bangladesh Trade Center

    The service sector is the most contributory sector to Bangladesh’s GDP. The contribution of this sector to Bangladesh’s GDP was 41.28% in 1971. Its contribution is rising day by day in 1980 it was 47.81%, in 1990 it was 46.55%, in the year 2000 it was 52.91%, in 2010 it was 56.04% and finally now in 2015 contribution of service sector to Bangladesh’s GDP is 56.34%. Major contributory service sectors are Overseas Employment, Hospitals and Clinic, Tourism, ITES, Amusement, Testing Laboratories, Telecommunication, Transport and communication, Warehouse and container service, Engineering Consultancy,             Filling Stations (Petrol pump, CNG conversion Centre, etc.), Chain Super Market/Shopping Mall, and Aviation Service, etc. A brief description of Bangladeshi service sectors is as follows:

     

    1. Hospital and Clinic:

    The hospital and clinic service sector in Bangladesh is one of the promising sectors of Bangladesh. Local demand is much higher than that of the available supply. Healthcare is available through both the public sector and private sectors. Private hospitals, clinics, and diagnostic centers are run according to a 1982 ordinance. There are more than 8,000 registered private hospitals, clinics, and diagnostic centers in the country [16]. There are 583 government hospitals and 2,501 registered non-government hospitals. There are also many unregistered private hospitals in the country. The total number of beds in the registered private hospitals and clinics is 42,237. Among the 8 divisions, Dhaka division has the highest number of tertiary hospitals followed by Rajshahi with 26 such healthcare facilities. The Government of Bangladesh encourages foreign companies to partner with local companies for producing drugs, especially high-tech and specialized products [17].

     

    According to the World Health Organization (WHO 2014), only about 3.7% of the Gross Domestic Product (GDP) is spent on health services through both public and private sector expenditures. Life expectancy in Bangladesh is now nearly 70, whereas both India and Pakistan have 65. Although the percentage of GDP being spent on the healthcare sector is relatively higher than it used to be but it is a very small amount compared to developed countries which spend 8 to 12% of GDP. The total government contribution to health expenditure is even lower at 7.8%. However, government expenditure on health is only about 35.3% of the total health expenditure and the rest 64.7% out-of-pocket (OOP) expenses. Inequity, therefore, is a serious problem affecting the healthcare system. There is significant room for market expansion as the country enters lower-middle income status. The fact that more than two-thirds of total health expenditure is out-of-pocket that is privately financed indicates that people are willing to pay for better healthcare.

     

    Current Trend:

    1. Public Sector Hospitals:

    There are 53 District Hospitals with 7,850-bed facilities, 11 General hospitals with 1,350 beds, 5 infectious disease hospitals with 180 beds, 22 Medical / dental college hospitals with 11,960 beds, 7 Specialized hospitals with 2,330 beds, and 1 medical university with 1500 beds.

     

    1. Private Sector Hospitals:

    The private sector can be grouped into two main categories. First, the organized private sector (both for-profit and nonprofit) includes qualified practitioners of different systems of medicine. Second, the private informal sector, which consists of providers practicing in rural areas do not have any formal qualifications such as untrained allopaths, homeopaths, kobiraj. According to Asia Pacific Observatory on Public Health Systems and Policies, there are 2,983 private hospitals and clinics registered as of 2013. The total number of beds provided by the private sector is 45,485 (as of 2013).

     

    1. Diagnostic Centers:

    Along with private clinics and hospitals, the number of diagnostic centers in the private sector is growing. In 2012, approximately 5,122 laboratories and other diagnostic centers were registered with the Ministry of Health and Family Welfare (MOHFW, 2012). In the private for-profit sector, there are some large diagnostic centers in the cities (Lab Aid, Ibn Sina, Popular, and Medinova) providing laboratory and specialized radiological tests. Some of these facilities maintain a high standard.

    1. Donors, NGOs, and Professional Groups:

    Bangladesh is known worldwide for having one of the most dynamic NGO sectors, with 2,471 NGOs registered with NGO Affairs Bureau working in the population, health, and nutrition sectors (as of 2014). NGOs have been active in health promotion and prevention activities, particularly at the community level, and in family planning, and maternal and child health areas.

     

    Problems of Bangladeshi Hospitals and Clinic Sector:

    1. Scarcity of healthcare professionals including physicians, nurses, technicians, pathologists and pharmacists etc.
    2. Rural vs. urban gap.
    3. Lack of modern equipment and operators.
    4. Poor management of public sector hospitals.
    5. The extremely high price of private sector healthcare facilities.

     

    Recommendations:

    1. An increasing number of healthcare professionals along with physicians, nurses, technicians, pathologists, pharmacists, etc. with a priority basis.
    2. Providing special incentives to rural healthcare professionals.
    3. Facilitating easy procurement of healthcare equipment.
    4. Root out corruption in public hospitals.
    5. Skilled development of the public sector healthcare professionals.
    6. Fiscal and non-fiscal support should be offered to increase the number of enterprises in the healthcare sector.

     

    1. Overseas Employment and Migration:

    The migration of unskilled workers is a very much contributory sector to Bangladesh’s Economy. Currently, remittance is the second highest source of foreign currency for Bangladesh’s economy. This trend started during the British Colonial regime in India through the migration few Bangladeshi people into the UK. But after the independence of Bangladesh, this trend increases at a robust speed.

     

    Migration from Bangladesh started in 1976 with a modest number of 6078 [18]. Presently Bangladeshis are engaged in overseas employment in more than 100 countries about 6.07 million overseas workers had been employed in various parts of the world up to October 2016 [19]. 2007 and 2008 were the highest overseas employment years in the history of Bangladesh with a total of 8.32 million and 8.75 million overseas employed populations. But in terms of remittance, 2014 and 2015 are the highest earning years with USD 14.94 billion and USD 15.27 billion remittances yearning respectively.

     

    About 49.65% of Bangladeshi overseas workers are less skilled, 31.75% are skilled, 15.15% are semi-skilled and only 2.3% of them are professionals. Comilla has the highest number of the overseas employed population i.e. about 11% of the total overseas employed population followed by Chittagong at 9.57%, Brambanbaria at 5.22%, Dhaka at 4.48% and Chandpur at 4.16% of the total migrated populations. The top destinations of Bangladeshi overseas workers are the KSA, UAE, Kuwait, Qatar, Bahrain, Oman, Malaysia, Korea, Singapore, etc.

     

    Impact of Overseas Employment and Migration on Bangladesh’s Economy:

    1. It reduces the prevailing unemployment problem of the country and leads to poverty alleviation.
    2. The remittances enhance the economic condition of the migrant workers which in turn ensure the overall economic development of the country. This sector earns the highest amount of real foreign currency for the economy.
    3. Overseas employment helps in reducing frustration among the youths, terrorism, drug addiction, social unrest, etc.
    4. It develops the capability of investment for self-employment and entrepreneurship.
    5. For the movement of migrant workers, businesses related to hotels, traveling, transportation, etc. are getting momentum in the country.
    6. Earning through overseas employment enhances the financial capability and purchasing power of the migrant workers which gears up the economic activities and uplifts the standard of living.
    7. It enhances the transfer of technology through technical knowledge and expertise acquired by migrant workers working abroad.
    8. It creates motivation and develops awareness of the migrant workers towards cleanliness, a hygienic environment, the importance of literacy, discipline, etc.
    9. The major age group of migrant workers is 25-35 years and their overseas stay leads them to adopt family planning, which helps the population control program of the country.

     

    Problems of Bangladesh Overseas Employment and Migration Sector:

    1. The demand for employers without adequate requirements of labor just to get the money by selling visas.
    2. The procedural problem in some legal institutions in the importing countries causes delays in the disposal of cases of labor problems for getting their proper dues.
    3. Lack of adequate consciousness about labor rights in importing countries sometimes causes ill treatment from employers.
    4. Nonpayment, underpayment, delayed payment, poor living conditions, refusal to provide air tickets at the time of exit, and non-adherence to the terms and conditions of employment by the sponsors.
    5. Sometimes as soon as the worker reaches the host country, the agreement is substituted by a new agreement having low wages, substandard accommodation, no free food, and other lower fringe benefits, etc.
    6. In case of accidents, it takes years to get the death compensation by the next of kin due to the complexity of the legal procedures of the host countries.
    7. Sometimes workers are repatriated after becoming handicapped temporarily or permanently due to some accident without proper treatment or compensation.
    8. Taking excess money more than the amount prescribed by the government.
    9. Sometimes recruiting agents do not provide any money receipt for receiving money from the migrant workers.
    10. Sometimes some agents do not hand over the requisite papers like employment agreements, visa papers, etc., to the workers, or they deliver them at the last moment before departure.
    11. Some agents do not arrange migration after receiving money from the aspirant candidates.
    12. Sometimes recruiting agents do not come up to assist the workers who are facing various problems related to their contracts in the destination country.

     

    Recommendations:

    1. Activating relevant government agencies with a view of service providers rather than regulators.
    2. Promoting Bangladeshi workers and professionals abroad.
    3. Making the process hassle-free by decreasing government agency linkage to migrate.
    4. Exploring new destinations and new professions.
    5. Providing training on demanded trade and exporting skilled workers instead of unskilled or semiskilled workers.
    6. Linguistic training for migrates.
    7. Using Bangladeshi embassies as a service center for overseas workers instead of remaining typical bureaucrats.

     

    1. Tourism Industry:

    Bangladesh has great tourism potential. It is potential in terms of continuous economic growth, strategic location for regional connectivity, enriched natural and historical beauty, diversified landscape including plain lands, hills, rivers, and sea sights, etc.   It has green plain land, a medium-height hilly range with evergreen trees, sandy sea beaches, and the largest mangrove forest in its beauty basket. With such land diversity, it has ethnic diversity of people, religious varieties, cultural differences, and different lifestyles of the people.

     

    The direct contribution of tourism to Bangladesh’s GDP was 2.2 percent in 2014, which is expected to grow to about 4.7 percent by 2024 according to the projection of WTTC. This level puts Bangladesh at a rank of 165, whereas countries like Thailand and Malaysia are ranked at 35 and 41, and neighboring India is ranked at 135. The total contributions of the tourism sector to GDP for the abovementioned countries are respectively – Thailand (20.2 percent of GDP); Malaysia (16.6 percent of GDP) and India (6.2 percent of GDP.) These statistics suggest that Bangladesh needs to improve its performance significantly over the medium term to attain the target achieved by India.

     

    Similarly, the tourism sector has so far generated about 3 million jobs in 2014 and is projected to generate up to 4 million jobs by 2024. Thus the contribution of the tourism sector to total employment is around 4 percent and according to the WTTC projections, it may reach 4.3 by 2024. The projections however are not very promising as it suggests only a 0.3 percent increase in employment generation over the next 10 years’ time period.

     

    Bangladesh’s beauty basket contains beautiful landscapes like Bisanakandi at Sylhet, Sangu River at Thanchi in Bandarban, tea gardens in Srimongol, Bhawal National Park in Gazipur, Himchari National Park in Cox’s Bazar, Kaptai National Park in the Chittagong Hill Tracts, Lawachara National Park in Moulavibazar, etc. Its archeological excellence includes Lalbagh Fort in Dhaka, Ahsan Manzil in Dhaka, Shalbon Bihar in Kotbari, Comilla, the War Cemetery in Moynamati, Comilla, Mahasthan­garh in Bogra, Shat Gombuj Mosque in Bagherhat, Tajhat Palace in Rangpur, Paharpur Bihar in Naogan, Kantoji Temple in Dinajpur, Puthia Palace in Rajshahi, and Suna Mosque in Chapai Nawabgaonj, etc. Beautiful sea beaches like Cox’s Bazar Sea Beach, Patenga Sea Beach in Chittagong, Teknaf Sea Beach in Cox’s Bazar, Saint Martin’s sea beach in Cox’s Bazar, Kuakata Sea Beach in Patuakhali, etc.

     

    Bangladesh is having diversified and rich religious attractions like Mazar of Hazrat Shah Jalal (Rh.) and  Shah Poran (Rh.) in Sylhet, Shah Mostafa (Rh.) in Moulvibazar, Khan Jahan Ali (Rh.) in Bagherhat, Shah Mokhdum (Rh.) in Rajshahi, Baro Awlia in Chittagong, etc. All of these are considered holy places by the Muslim community. Bangladesh is also home to religious heritages of the Hindu community like Dhakeshwari Temple in Dhaka, Joy Kali Temple in Dhaka, Kantaji Temple in Dinajpur, Chandranath Temple in Chittagong, Dhamrai Jagannath Roth in Dhamrai, Boro Kali Bari Temple in Mymensingh, Comilla Jagannath Temple in Comilla, Adinath Temple, Moheshkhali, Cox’s Bazar and Bhabanipur Shaktipeethin Bogra, etc. There are places in Bangladesh carrying memories of the famous Buddhist Saint Atish Dipankar and many more.

     

    Problems of Bangladesh Tourism Sector:

    1. Poor tourist infrastructure
    2. Unsafe tourist spots,
    3. Poor but high-cost residential facility
    4. Unwanted hassles from criminals or police
    5. Season-based tourism affair (mainly winter-based).
    6. Lack of publicity of the potential spots.
    7. Risky transportation system

     

    Recommendations:

    1. Development and promotion of potential tourist spots.
    2. Organizing transportation facilities from all major cities.
    3. Maintaining strict law and order situations in all tourist spots.
    4. Controlling policing in tourist areas.
    5. Focusing on local/domestic tourists.
    6. Using Bangladesh embassies to attract foreign tourist
    7. Organizing local/international tourism fairs.

     

    1. IT Enabled Services:

    IT Enables Service (ITES) is one of the growing sectors of Bangladesh. The ITeS sector of Bangladesh has grown considerably in recent years. Today, it counts more than 1,500 registered ITeS service providers employing over 250,000 ICT professionals. Total ITeS revenue generated by the country reached approximately US$600 million for the period 2013-2014, with export revenue accounting for US$250 million, including the freelance outsourcing segment [20].  Industry estimates have pegged the ITO sector to comprise a vast majority of services exports, with industry stakeholders estimating that ITO comprises upwards to 90% of total services exports. Though the country’s BPO sector has continued to grow, it has remained focused on servicing the domestic market. Though this may be the current scenario, Tholons believes that there lies the opportunity for both the ITO and BPO (particularly for non-voice BPO services) spaces to expand more aggressively in the global market. As previously implied, for this to happen, specific supply-side inhibitors must be purposely addressed.

     

    The majority of ITO service providers in the country specialize in Customized Software Development and IT Enabled Services service groups, comprising 56% and 17% of BASIS members, respectively. As of December 14, 2015 – BASIS counts 986 member companies under its fold.

    Currently, the majority of Bangladesh IT/ITeS providers, as found by BASIS, depend on the domestic market as a primary revenue source, with 63% of members focused on providing services to local industries.  Local demand is reported to be driven by companies seeking to improve business processes and adopt global ‘IT Best Practices,’ a relatively recent trend, only beginning to spread in the country.  In a 2014 survey carried out by BASIS of around 110 member service providers, the majority of providers delivering services to the domestic market were focused on developing business application solutions including ERP, Accounting Software, HR Software, Sales Automation, and Inventory Management systems, among others.

     

    Figure – 1: Different Segments of the ITES Sector in Bangladesh.

    Top 12 Service Sectors in Bangladesh
    Top 12 Service Sectors in Bangladesh

    Source: BASIS (2014). Catalog of BASIS.  

    Problems of Bangladesh ITes Sector:

    1. Unavailability of qualified professionals.
    2. Unstable local market demand.
    3. Recruitment and training cost of employees.
    4. Instability of government policies
    5. Regulatory attitudes of the bureaucrats.
    6. Scarcity of ITes infrastructure
    7. Talent attraction and retention
    8. The attraction of new clients

     

    Recommendations:

    1. Creating skilled manpower in mobile application development, program development, database software, enterprise/business application software, graphic design, system software, IT consulting, embedded software development, enterprise application integration, accounting, search engine optimization, recruitment processing, etc.
    2. Promoting the Bangladeshi ITes sector abroad by using Bangladesh Embassies.
    3. Adoption of long-term policy and implementation.
    4. Making an easy receiving system for online earners/freelancers.
    5. Organizational capacity building for export.
    6. Providing fiscal and non-fiscal support to the entrepreneurs to flourish in this sector.

     

    1. Developers and Housing Sector:

    As one of the most densely populated countries in the world, Bangladesh has been experiencing severe housing shortages. With the majority of the population in the middle and low-income groups, ensuring housing for all is difficult here. The private sector housing developers have met a large proportion of the national housing demand in the last 40 years.

     

    But Bangladesh also suffers from a scarcity of land. It is an agriculture-based country where the urbanization level of 28% (Islam, 2012) is substantially lower than in developed countries. However, urban centers are housing huge populations. People are migrating to urban areas because of both push and pull factors, thereby creating urban sprawl. Meeting the huge demand for housing has become a challenge for the government. The real estate sector in Bangladesh has been operating for four decades, within which period it has fluctuated greatly.

     

    Today the sector plays a major role in the national economy, contributing up to 7.08% of the national GDP in FY 2013-14 (BBS, 2014). In addition, the sector also contributed to the national economy through linkage industries, such as MS bar, cement, brick, sand, ceramic tile, paint, and other fixtures and fittings. The Real Estate and Housing Association of Bangladesh (REHAB) declared that the sector along with its linkage industries contributed about 12% to the national GDP in 2014 [21].

    Through analyzing the consumer responses, it is estimated that the demand for houses in the upcoming three years is around 30,000 to 40,000; in the upcoming five years demand is around 60,000 to 80,000; and in the upcoming 10 years demand is around 95,000 to 130,000. In the case of flats, the estimated demand in the upcoming three years is around 75,000 to 100,000; in the upcoming five years demand is around 90,000 to 125,000; and in the upcoming 10 years demand is around 70,000 to 95,000 [22].

     

    Apart from meeting housing needs, the Real Estate sector contributes to the Government exchequer through Registration Fees, VAT, Advance Income Tax (AIT), Stamp Duty, Property Handover Tax, etc. Also, the construction industry is a labor-intensive industry, whose capacity of absorbing labor is great. The industry provides many jobs for skilled, semi-skilled, and unskilled workers both in the formal and informal sectors. For the migrants from rural areas, the construction industry is often a stepping stone to urban life. The Real Estate sector is a major part of the construction sector. Most of the labor force engaged in the construction sector is basically engaged in the Real Estate sector. Thus real estate sector is also contributing a lot to the overall economy of Bangladesh.

     

    Problems of Bangladesh developers and housing sector:

    1. The high price of the lands.
    2. Various types of tax are Imposed by the Government.
    3. Hassle in getting gas, water, and electricity connection.
    4. The high price of construction materials.
    5. Higher rate of interest.
    6. The higher profit motive of the real estate businessmen.
    7. Scarcity of lands in the cities.

     

    Recommendations:

    1. Government shall have a special plan to ensure housing to the middle-class city duelers.
    2. All types of taxes on the housing sector could be reviewed.
    3. The land administration system should be transparent.
    4. Taxes on construction materials could be reviewed.
    5. Electricity, gas, and water connection to the housing sector could get special priority.
    6. Interest rates for the housing sector could be reviewed.
    7. Government shall incorporate housing for all visions in its development plan.

     

    1. Amusement Sector:

    Bangladesh is one of the most densely populated countries in the world. Economic development is making its people concerned about their mental health. Purchasing power of the population is rising day by day. As a result, the amusement park is not only a source of entertainment but could be a vibrant source of profit for an entrepreneur. Rapid economic growth along with evolving the service sector espouses a substantial number of people who have regular incomes with diversified needs. Among those needs entertainment plays a very important role. Because today’s people are aggressively active in entertainment markets in order to maintain as well bring something new to their busy and rigid life structure.

     

    Major amusement destinations of Bangladesh are Dhaka National Zoo, Balda Garden, Mirpur Botanical Garden, Shishu Park, Nandan Family Amusement Park, Fantasy Kingdom Amusement Park, Bangabandhu Sheikh Mujibur Rahman Novo Theatre, Heritage Park Concord Ashulia, Dhaka, Dream Holiday Park, Chaitaba, Panchdona, Narsingdi, Tamanna World Family Park Picnic & Shooting Spot, Mirpur, Dhaka, Foy’s Lake Amusement World, Bangladesh Butterfly Park, Zastat amusement park, Sylhet, Toggi World (Theme Park), VINNYAJAGAT, Ganjipur, Rangpur, Ananda Bhaban Shaheed Zia Smriti Complex, Dublar Char (Island), Bhawal National Park, Modhupur National Park, Ramsagar National Park, Kaptai National Park, Himchari National Park, Madhabkunda Eco-Park, Sitakunda Botanical Garden and Eco-park, and Dulahazara Safari Parks, etc. [23].

     

    Problems of Bangladesh’s amusement sector:

    1. Shortage of market information.
    2. Absence of promotional campaign by the existing amusement spots authorities.
    3. Unavailability of skilled manpower for the amusement sector.
    4. Complex licensing procedure in acquiring machinery and equipment.
    5. Shortage of suitable space and complex process of land acquisition.
    6. Legal and political interruptions.
    7. Absence of government policy to promote the amusement sector of Bangladesh.

     

    Recommendations:

    1. Government should have a clear-cut policy and separate authority to promote the amusement sector of Bangladesh.
    2. Amusement-related skilled manpower shall be developed.
    3. Amusement machinery and equipment should make available at low cost.
    4. Bureaucratic complexity should be reduced to advance the amusement sector of Bangladesh.
    5. Existing public sector amusement facilities shall be developed and promoted.
    6. A special promotional campaign should be operated to inform people about the public sector amusement facilities of Bangladesh.
    7. Amusement-specific technical and technology institutes could be established in Bangladesh.

     

    The Mirror of Bangladesh Economy
    The Mirror of Bangladesh Economy

    Top 12 Service Sectors in Bangladesh, This is the summary of two chapters from the book “Most Prospective Sectors to Invest in Bangladesh” by the Author. To purchase the book click here.

     

    1. Telecommunication sector:

    The liberalization of Bangladesh’s telecommunications sector began with small steps in 1989 with the issuance of a license to a private operator for the provision of inter alia cellular mobile services to compete with Bangladesh Telegraph and Telephone Board (BTTB), the previous monopoly provider of telecommunications services within Bangladesh. Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and the number of services in operation has subsequently grown exponentially in the past five years.

     

    The incentives both from government and public sectors have helped the industry grow and it is now one of the biggest industries in Bangladesh. As a populous country, its huge market has attracted many foreign investors. Major milestones of Bangladesh’s telecommunication sector are:

     

    Table – 1: Milestones of Bangladesh telecommunication sector.

    Year Details
    1853 Telegraph branch under Posts and Telegraph Department, British India.
    1971 Reconstructed as Bangladesh Telegraph and Telephone Department under Ministry of Posts and Telecommunications.
    1975 Reconstructed as Telegraph and Telephone Board.
    1979 Reconstructed as Bangladesh Telegraph and Telephone Board (BTTB) with right to issue license for telecom and wireless services.
    1981 Digital Telex Exchange in Bangladesh.
    1983 Automatic Digital ITX started in Dhaka.
    1985 Coin box Telephone service introduced in Bangladesh by BTTB.
    1989 GENTEX Telegraph messaging service introduced in Bangladesh.
    1989 Bangladesh Rural Telecom Authority got license to operate exchanges in 200 upazilla.
    1989 Sheba Telecom got license to operate exchange is 199 upazilla.
    1989 Cellular mobile phone company Pacific Bangladesh Telephone Limited and Bangladesh Telecom got license.
    1995 Card Telephone service introduced in Bangladesh by BTTB and TSS.
    1995 Regulatory power of BTTB transferred to Ministry (MoPT).
    1995 2nd and 3rd ITX installed in Dhaka.
    1996 GrameenPhone got cellular mobile Telephone license.
    1996 Telecom Malaysia International Bangladesh got cellular mobile license.
    1998 Telecom Policy.
    2000 Global Telecom Service (GTS) Telex Exchange venture with British Telecom.
    2001 Telecommunication Act, to establish Bangladesh Telecommunication Regulatory Commission (BTRC).
    2002 ICT Policy.
    2004 Teletalk cellular mobile launched.
    2005 Egypt-based Orascom acquired Sheba Telecom
    2006 NGN introduced in BTTB.
    2008 BTTB converted into Bangladesh Telecommunications Company Limited (BTCL) with 100% shares owned by Government. The Submarine Cable Project transformed into Bangladesh Submarine Cable Company Limited (BSCCL)
    2008 Japanese NTT DoCoMo bought 30 percent stake in Aktel
    2009 Bharti Airtel acquired a 70 percent stake in Warid Telecom
    2009 Internet Protocol Telephony Service Provider (IPTSP) Operators launched.
    2010 Aktel rebranded to Robi Axiata Limited
    2012 3G mobile service is introduced by state-owned Teletalk in October.
    2013 3G auction held for private companies
    2014 64 districts covered with 3G by Grameenphone, Banglalink, and Robi

    Source: Tele Info (2016). History of Telecom Industry in Bangladesh. The link is http://tele.info-bd.com/telecommunications-in-bangladesh cited on November 11, 2016

    Currently, there are six mobile operators in Bangladesh with Grameenphone (GP) as the market leader with a 42% share of a total of 126.87 million (BTRC June ‘15). Among other operators, Banglalink has 26%, Robi 22%, Airtel 7%, Teletalk 2% and Citicell 1% of market share.

     

    Problems of Bangladesh’s telecommunication sector:

    1. High competition among the operators.
    2. The poor economic condition of the country.
    3. Unstable political situation.
    4. High rate of corporate tax.
    5. Corruption and political interruption.
    6. SIM Tax & Import Tax.
    7. Reluctant customer care.

     

    Recommendations:

    1. Government should reduce entry barriers to the telecommunication sector.
    2. Fare competition policy among the operators.
    3. Reducing government interference on telecommunication operators.

     

    1. Transportation Sector:

    Transport is a very significant part of Bangladesh’s economy. The development of infrastructure within the country has progressed at a rapid pace, and today there is a wide variety of modes of transport by land, water, and air. However, there is significant progress still to be made to ensure uniform access to all available transport.

     

    An efficient transportation system is essential to facilitate economic growth in Bangladesh. The country’s economy needs to grow at a sustained 8 percent even more per year to achieve Vision 2021. To achieve this growth, the transport sector will need to reduce costs and allocate resources among different modes of transport in a more balanced manner.

     

    Roads:

    Roads carry over 80 percent of national passenger traffic, providing the backbone of the transport sector in this country of approximately 160 million people [24].

     

    Railways:

    Bangladesh Railways, primarily a passenger railway, handles approximately 7 percent of the national passenger and freight traffic. It carries its maximum number of passengers between Chittagong and Dhaka, the nation’s most important transport corridor.

     

    Inland waterways:

    With some 700 rivers and tributaries crisscrossing the country, Bangladesh has one of the largest inland waterway networks in the world. Inland ports handle about 40 percent of the nation’s foreign trade. The network, which shrinks during the dry season, connects almost all the country’s major cities, towns, and commercial centers. Moreover, being cheap, safe, and environment friendly, inland water transportation is often the only mode that serves the poor, proving especially useful during periods of widespread flooding.

     

    Airways:

    Bangladesh can be reached by air from any part of the world. The national flag carrier Biman of Bangladesh flies to 26 international and 8 domestic destinations [25]. Biman Bangladesh Airlines connected Dhaka with 27 major cities of the world. They are- London, Muscat, Dhahran, Baghdad, Kuwait, Yangon, Bangkok, Mumbai, Calcutta, Doha, Dubai, Jeddah, Karachi, Kathmandu, Kuala Lumpur, Abu Dhabi, Amsterdam, Athens, Rome, Tripoli, Tokyo, Singapore, Bahrain, Frankfurt, Ho Chi Minh City, Hong Kong, Jakarta, Sarjah, Seoul, Riyadh, and Delhi. Biman, Bangladesh Airlines also connected Dhaka with major cities of Bangladesh, Chittagong, Jessore, Cox’s Bazar, Rajshahi Saidpur, and Sylhet in its 7 domestic routes. There are a total of 11 airports in Bangladesh. These are Dhaka, Barisal, and Chittagong. Comilla, Cox’s Bazar, Ishurdi, Jessore, Rajshahi, Syedpur, Sylhet and Thakurgaon. The airports at Dhaka, Chittagong, and Sylhet are international. Besides Biman, Air cargo and Short Take-off and Landing (STOL) services have been opened to the private sector by the government.

     

    Problems of Bangladesh transport sector:

    1. Strengthening road, rail, and waterways network up to the seaports: Improvements in the ports, railways, and inland container depots in an integrated manner are important so that the Dhaka-Chittagong corridor (the main trade route in Bangladesh) can effectively handle exports and imports. An alternative corridor like Dhaka-Mongla could be developed to substitute the existing one.
    2. High charges for using port services: Indicative container handling charges suggest that Chittagong Port (USD200/TEU including unofficial and ancillary costs) is more expensive than other ports in the region.
    3. Scarcity of water transports and routes: To meet the demand for passenger and freight transport, an increase in the operational efficiency and safety of Inland Water Transport (IWT) is necessary. IWT currently carries more passengers (13% of the total) and freight (25%) than the railways.
    4. The poor condition of major infrastructures: The development of major infrastructure such as the Dhaka Eastern Bypass and the Padma Bridge is important to improve the connectivity and land use of the country. The Eastern Bypass would be a significant investment, comprising transport, flood control, and urban development of Dhaka, which is growing at more than 6 percent per year. The Padma Bridge would connect the currently isolated southwest and the eastern zones of the country.
    5. Narrow roads and traffic jam: Although the road network has been substantially expanded and improved till now roads are narrower as a result extreme traffic jam is occurring. Statistics reveal that the fatality rate is more than 100 deaths per 10,000 registered motor vehicles each year. This is a major area of concern and needs to be addressed.

     

    Recommendations:

    1. Establishing road/waterways network to link up industrial clusters of Bangladesh on a priority basis.
    2. Making and remaining inland waters ports functional and effective.
    3. Dazing up the major rivers to keep the waterways functional throughout the year.
    4. Increasing public buses in major cities.
    5. Making the road transportation system free from terrorist/political activists/police harassment during the transportation of goods.
    6. Developing strategic mega infrastructures like Deep Sea Port, Bridges, Metrorail, etc.
    7. Encouraging the private sector to develop transport networks in tourist potential areas.

     

    1. Chain Shop / Super Market:

    The rapid urbanization trend in Bangladesh is making people busier than ever. On the other hand, the economic development of the country is increasing the purchasing power of the mass people. As a result, their purchasing behavior is changing day by day. Supermarkets and chain shops are becoming popular every day.

     

    According to the BSOA (Business Supermarkets Owners’ Association), currently, there are 121 supermarkets in the country that captured 2% of the markets. However, the industry is largely dominated by three major players – Shwapno (59 Outlets), Agora (13 Outlets), and Meena Bazar (18 Outlets). Once a key competitor, Nandan, now holds just two stores [26]. Every year government earned Tk.30 crore from these super shops through revenue. More than 10,000 people are working directly in this sector. Nearly Tk.6 billion has been invested in this chain super shop, claimed BSOA leaders.

     

    With rapid urbanization, the industry is expected to grow by almost 15 times its current size by 2021. Positive economic externalities such as the generation of employment via SMEs, higher food safety and security, price stability, and inclusive business development are expected to accompany this growth.

     

    Problems of Bangladesh Super Market Sector:

    1. The backward linkage of the sector has not been developed yet.
    2. Individually supermarkets are yet to be grown to enjoy the facility of mass purchase.
    3. Contract farming is not popular in Bangladesh yet.
    4. Political unrest caused mass damage to the supply chain during a strike or other possession.
    5. The rapid trend of rental costs in urban areas is a threat to this sector.

     

    Recommendations:

    1. Backward linkage like farmers, fishermen, contract farming, quick transportation system, cool chain, etc. has to be developed for further growth of the sector.
    2. Supermarket network has to be spread out throughout the country at a cheaper price.
    3. People’s awareness has to be developed about food contaminants and a healthy environment.
    4. The functional value chain of all essential products has to be developed by involving middlemen in the sector.
    5. United farming (Somobay Cash) could be useful to grow agricultural crops on a mass scale.
    Business Consultant
    Business Consultant
    1. Domestic Aviation Sector:

    Economic development in Bangladesh is opening up the box of disposable income for a large segment of the population. The increase in disposable income leads to greater movement of those affluent people for different purposes including luxury tours. Prior to industrialization people have to travel here and there as and when required. But time is very limited for this purpose. Therefore travel industry has emerged as one of the largest industries in the world. According to the World Travel and Tourism Council, the travel and tourism industry employs approximately 255 million people and generates 9.0 percent of the world’s GDP [27].

     

    According to the Civil Aviation Authority, Bangladesh (CAAB), the combined annual market size of 2014 was worth USD 440 million, with 5.8 million passengers and 2.3 lakh tons of cargo. As we know, higher GDP equates to higher purchasing power, which incentivizes many to choose air travel within the country as an alternative to trains and buses. On the other hand, the business environment is growing quite rapidly, and saving time is quite crucial. Airplanes save at least 70% of a business executive’s travel time.

     

    There are currently five major companies in the aviation industry: Biman Bangladesh, United Airways, Regent Airways, Novo Air, and US-Bangla Airlines. Biman Bangladesh Airlines, established in 1972, had a good number of domestic flights during its inception, but now mainly focuses on international flights with over 18 international destinations spread out throughout Asia and Europe while private sector players like United and Regent Airways both have been strongly focusing on domestic travel.

     

    But things have changed as now they have an increasing interest in international flights as well. Both of these airlines travel to destinations such as Kuala Lumpur, Bangkok, Kolkata, and Singapore. More interestingly, Novo Air and US-Bangla Airways – two private sector players focus completely on the domestic arena i.e., they fly regularly to the usual destinations such as Chittagong, Cox’s Bazaar, Sylhet, and Jessore.

     

    Problems of Bangladesh’s domestic aviation sector:

    1. High investment requirements.
    2. Low and fluctuating demand.
    3. The lower number of destinations.
    4. Higher maintenance cost and inconsistency of government policy.
    5. Tough competition from foreign carriers.

     

    Recommendations:

    1. Exploring new international routes.
    2. Expanding local air destinations.
    3. Developing skilled manpower for the sector.
    4. Government support is required to capture markets by local airlines instead of foreign carriers.
    5. Substituting foreign carriers in popular international routes.

     

    1. Technical and Vocational Education Sector:

    Bangladesh has had relatively strong economic performance in the past decade, with GDP growth averaging more than 5 percent a year during the 1990s and real GDP growing by nearly 52 percent over the same period. The working age population (15-64) has grown by about 18 million since the mid-1990s, to 77 million, and the labor force has also grown by about 10 million over the same time period to over 46 million. Technical and Vocational Education and Training (TVET) is indispensable for the development of the human capital of this country. The Constitution of the Republic states that “The state is responsible for the development of human resources of the country irrespective of gender, and to assist in employment as per the capabilities of every citizen”.

     

    The existing TVET system in Bangladesh is constrained in several areas to effectively address the problems of low productivity of workers and low wages for them, employers’ lack of interest in recruiting graduates of the existing TVET institutions, and the absence of proper linkage of TVET institutions with the employment market, etc.

     

    BTEB offers TVET courses under different programs. The present provision of certification by BTEB is in accordance with these programs which reflect in a way general levels of skills14 attained by the graduates. Some attributes of TVET provisions indicating quality elements would vary by level of certification. Thus the methodology of the survey has considered data from the following four certification levels of programs:

    1. Diploma
    2. HSC vocational
    3. SSC vocational, and
    4. Basic (short course)

     

    Under the diploma programmer, however, there are 5specialised areas that BTEB presently has to offer. Thus the total categories considered have been 8 as the following:

    1. Diploma in engineering
    2. Diploma in textile
    3. Diploma in agriculture
    4. Diploma in fishery
    5. Diploma in health technology
    6. HSC vocational
    7. SSC vocational and
    8. Basic (short course)

     

    According to a recent study conducted by National Skill Development Council, it is found out that, Rajshahi division has the highest proportion 33%, closely followed by Dhaka 28%, Khulna 16%, Chittagong 11%, and Barishal 8. The least proportion of institutions 3.5% is in Sylhet indicating the scant availability of TVET institutional facilities which is possibly a reflection of the low demand for such facilities in this region. Interestingly the situation correlates with one of the lowest literacy rates in this particular region compared with other regions of the country.

     

    About 74% of the Technical and Vocational Education institutes are in the private sector, 22% are in the public sector res 4% of institutes are operated by different NGOs.

     

    Problems of the technical and vocational education sector:

    1. Poor and diverse curriculum.
    2. Lack of machinery and laboratory facilities for experiments.
    3. Absence of industry-academia linkage.
    4. Absence of international standard educational equipment and curriculum.
    5. Lack of enough institutes with qualified teachers and staff.

     

    Recommendations:

    1. Enacting and implementing competency-based course curricula at all levels.
    2. Developing word class teachers and teaching facilities.
    3. Establishing equip laboratories for demonstration.
    4. Producing technical graduates as per the demand of the industrial sectors.
    5. Establishing effective coordination among industry and academia.

     

    1. Film-Making Sector:

    The cinema of Bangladesh is the Bengali language film industry based in Dhaka, Bangladesh. The industry often has been a significant film industry since the early 1970s. The word “Dhallywood” is a portmanteau of the words Dhaka and Hollywood. The dominant style of Bangladeshi cinema is Melodramatic cinema, which developed from 1947 to 1990 and characterizes most films to this day.

     

    Cinema was introduced in Bangladesh in 1898 by Bradford Bioscope Company, credited with having arranged the first film release in Bangladesh. Between 1913 and 1914, the first production company named Picture House was opened. A short silent film titled Sukumari (The Good Girl) was the first produced film in the region in 1928.

     

    The first full-length film The Last Kiss was released in 1931. Since the separation of Bangladesh from Pakistan, Dhaka is the center of the Bangladeshi film industry and generated the majority share of revenue, production, and audiences. The 1960s, 1970s, 1980s, and the first half of the 1990s were the golden years for Bangladeshi films as the industry produced many successful films. The Face and the Mask, the first Bengali language Bangladeshi full-length feature film was produced in 1956.

     

    During the 2000s, Bangladeshi films began doing poor business and initially, the number of films decreased. The term ‘Bangla Cinema’ became a matter of joke among the people. Though there always have been some independent filmmakers who attempt to make movies in a good manner, their work attracts only a few audiences. Viewership of Bangladeshi films has dropped, and the industry has been criticized for producing low-quality films whose only appeal is that of cheap melodrama.

     

    After a drastic decline in the 2000s, the Bangladeshi film industry tried to bounce back after 2006. With the help of the Bangladeshi Government and the emergence of big production companies, the Bangladeshi film industry is growing very slowly. Since 2012, Bangladesh has developed several big production and distribution companies, such as Monsoon Films, Jaaz Multimedia, and Tiger Media Limited and the films produced by them have been doing better business than others for their large budget and glamorous appearance. But these films hardly attract the educated audience living in urban and rural areas. After 2000 till now most Bangladeshi movies are low-budget B movies with lower quality. From 2000 to 2006 most of the movies were C-grade and D-grade movies.

     

    The year 2014 has been the most profitable year in the last ten years, while the previous record was expected to be surpassed in 2015, but 2015 is one of the worst times for Bangladeshi cinema. Most of the films in 2015 are a flop. The main reason for this most Bangladeshi movies are B, C, and D-grade movies and most of them are cheap copies of Indian cheap commercial films, and also most of the movie theaters are not in good condition. Recently, the Bangladeshi film industry has faced increased competition from foreign films, satellite TV, home video, and other sources. In 2014 India’s Reliance Entertainment Limited expressed their interest in producing Bangladeshi films. However, the Bangladesh Film Corporation didn’t respond due to the ban on Indian films in Bangladesh.

     

    Top 12 Service Sectors in Bangladesh, This is the summary of two chapters from the book “Most Prospective Sectors to Invest in Bangladesh” by the Author. To purchase the book click here.

     

    *Author’s Short Profile:

    business consultant
    Md. Joynal Abdin

    Mr. Md. Joynal Abdin is a Business Consultant & Digital Marketer based in Dhaka, Bangladesh. He is also the Co-Founder & CEO of the Bangladesh Trade Center. Previously he served at the Dhaka Chamber of Commerce & Industry (DCCI) as Executive Secretary; DCCI Business Institute (DBI) as Executive Director; SME Foundation as Deputy Manager; and the Federation of Bangladesh Chambers of Commerce & Industry (FBCCI) as Assistant Secretary.

     

    The list of services Mr. Abdin is offering includes but is not limited to Business Research and Documentation like Feasibility Study, Project Proposal Preparation, Writing Business Manual, Standard Operating Procedures, etc.; Export Market Selection and Product Positioning at Home and Abroad; Buyers-Sellers Matchmaking; Website Development; Search Engine Optimization (SEO); and Social Media Marketing, etc.

     

    Top 12 Service Sectors in Bangladesh, This is the summary of two chapters from the book “Most Prospective Sectors to Invest in Bangladesh” by the Author. To purchase the book click here.

     

    Developing Bangladesh          Bangladesh Trade Center            Read More…

  • Definition and Importance of Cluster Development

    Definition and Importance of Cluster Development

    Definition and Importance of Cluster Development   

    Md. Joynal Abdin*

    Business Consultant & Digital Marketer

    Co-Founder & CEO of Bangladesh Trade Center

     

    Professor Michael Eugene Porter is the founder of modern industrial cluster concept through his book ‘the Competitive Advantage of Nations’. Similar but not the same concept one village one product, one city one product concept was originated in Far East in early 80s. But industrial cluster concept has basic differences than that of the said concepts.  The term cluster is commonly known as industrial cluster, competitive cluster, Porterian cluster. Michael Porter claims that clusters have the potential to affect competition in following three ways:

    1. By increasing the productivity of the companies in the cluster,
    2. By driving innovation in the field,
    3. By stimulating new businesses in the field.

     

    A long list of economists, researchers, professors, practitioners have contributed to popularize the concept throughout the world. They have defined clusters from multiple aspects. A good number of models were developed for cluster development. A long list of organizations including the United Nations Industrial Development Organization (UNIDO), the World Bank, Government of Several Countries and Think tanks came forward and popularized the concept.

     

    Clustering can contribute to knowledge dissemination, increase of competitiveness; improve products quality, capacity building of employees, facilitating innovation in the society. All of the above-mentioned factor’s resultants into a positive change and fostering industrialization of the country. Thus, cluster contributes to increasing GDP growth, generating employment, increasing export earnings, and finally poverty alleviation of a country.

     

    Cluster based entrepreneurship development could ensure optimum use of lands, industrial logistics, and other factors of production. Ensuring compliance and environmental safety in a cluster is much easier for the state / entrepreneurs. Revenue collection and providing incentives in a cluster is much easy than that of the scattered enterprises of a country.

     

    What and why is Clustering?

    Definition of cluster:

    Different economists, researchers, practitioners and organization have defined industrial clusters in different ways. Followings are the notable definitions of industrial cluster:

    1. Michael E. Porter, who is recognized as the founder of industrial cluster concept, defined the cluster as “geographic concentration of interconnected businesses and associated institutions in a particular field” [1].
    2. United Nations Industrial Development Organization (UNIDO) defines industrial cluster as: “Cluster can be defined as concentration of micro, small and medium enterprises in a given geographical location producing same or a similar type of products or services and these enterprises face similar type of opportunities and threats. The cluster is known by the name of the product being produced by principal firms and the place they are located in”.
    3. SME Foundation (Bangladesh) has defined cluster as “A Cluster is a concentration of enterprises producing similar products or services and is situated within an adjoining geographical location around 5 km radius and having a common strengths, weaknesses, opportunities and threats”.
    4. Rosenfeld (1997) defined cluster as “Geographically bounded concentration of similar, related or complementary businesses, with active channels for business transactions, communications and dialogue, that share specialized infrastructure, labor markets and services, and that are faced with common opportunities and threats.”
    5. Enright (1998) defined cluster as “Regional clustering has been used to describe industrial districts of small crafts firms, high technology centers, agglomerations of financial and business service firms in cities, company towns, and large branch plants and their supply chains.” “…clusters at least must be characterized along relevant dimensions if appropriate policies are to be devised … (these include) …density. Breadth depth…activity base…growth potential…innovative capacity”.
    6. Cluster Development Program of the Ministry of MSME (Government of India) defined it as “A cluster is a group of enterprises located within an identifiable and as far as practicable, contiguous area and producing same/similar products/services”.
    7. Government of Gujarat (India) defined cluster as “A minimum of 50 industrial units, indulging in the manufacture of the same or related products and located within a radius of 10 km in a particular location, is referred to as a cluster”.

     

    Almost all of the above definition considered the following factors to define a cluster:

    • A cluster displays a shared identity and future vision.
    • A cluster is an arena of dense and changing vertical input-output linkages, supply chains and horizontal inter-firm networks.
    • Products or services should be similar or homogenous along with related products.
    • Enterprises must be production or service units with colocation, interlinked, and interdependent.
    • Adjoining geographical location: several villages, wards, unions and industrial estates
    • Over time, clusters can reveal features of emergence, dominance and decline.
    Definition and Importance of Cluster Development
    Cluster Development Handbook

    Classification:

    Clusters can be categorized in different perspective, feature, origin, function, stage of development, market orientation, as follows:

    1. Classification based on origin: Clusters are classified into two major categories based on their origin. These are naturally grown clusters and man-made clusters.
    2. Classification based on stage of development: Clusters are classified into three major categories based on the stage of development. These are growing cluster, matured cluster, declining cluster.
    3. Classification based on activity performs: If the enterprises of a cluster manufacturing oriented is known as Manufacturing Cluster. While enterprises of a cluster provide service the cluster is termed as Service Cluster.
    4. Classification based on size of cluster enterprises: Clusters could be termed as SME cluster if the enterprises of that cluster represent small and medium segment of the industry. Export oriented cluster dominated by exporters.
    5. Classification based on technology used: Categorization can also be made based on the technology they use. There could be family-based Artisan clusters if they are using indigenous technology, whereas the enterprises in a cluster using modern technology and labor force outside the family members can be termed as. Industrial cluster.

     

    Importance of Cluster:

    Enterprises of a cluster are collocated, interdependent, interlinked, and shares common strengths, weaknesses, opportunity and threats. As a result, an invisible competition is there among the enterprises to produce qualitative products in competitive price. Firms are always in thinking of additional feature of a common product to get comparative advantage in the market. New innovation and higher productivity provide economies of scale where large numbers of buyers are available at a cluster. Enterprises located at a cluster enjoys following positive impacts:

    1. Higher productivity
    2. Better quality
    3. Economies of scale
    4. Availability of buyers
    5. Availability of high standard raw materials
    6. Availability of skilled labors
    7. Knowledge about newer technology
    8. Shared vision
    9. Competitive tendency
    10. Innovation
    11. New product development
    12. New features in existing product line
    13. Collective negotiation (with government and policy makers) power
    14. Collective action / joint effort etc.

     

    Role of Government and Development Partners

    It is the government who is responsible for creating and maintaining a pro-growth entrepreneurial environment through policy, fiscal, capacity, technology, market access etc. supports. An entrepreneur is a self-employed person generates employment opportunity for several unemployed population and perform value addition every day. Cluster is that entrepreneurial garden where he / she could enjoy every business logistics easy at his / her doorstep. Richer cluster could promote increasing trend of GDP growth and finally contribute to strengthening economic condition of the country.

     

    Increased production means increased revenue; increased revenue could enrich government treasury. So, government has a very vital role to foster cluster development movement in a country. It is the government who could establish dedicated cluster development agency in the country. It is government who could direct development partners towards cluster development even in absence of cluster entrepreneurs or stakeholder.

     

    Government could facilitate regional development program, fight regional unemployment, and promote traditional products of that region through cluster development activities. There are long lists of stakeholders for developing a cluster and government could effectively coordinate among them. Stakeholders of a cluster could be enlisted as follows:

    1. Entrepreneurs
    2. Local government institution (union / upzila / municipal administration)
    3. Raw material suppliers
    4. Income tax, VAT and Customs authority
    5. Department of environment
    6. Road construction authority
    7. Electricity, gas, water and other utility supplying authority
    8. Controller of import export authority
    9. Law enforcement agencies
    10. Wastages management authority
    11. Printing and packaging businesses
    12. Transport companies
    13. Intermediary raw materials suppliers
    14. Repairing workshops
    15. Standard authority
    16. Training centers, technology suppliers
    17. Common facility centers
    18. Banks and non-bank financial institutes
    19. Insurance companies
    20. Technical and other facility providing government agencies.
    21. Workers
    22. Buyers
    23. Think-tanks.
    24. Large national / international companies of the same product manufacturing
    25. Support service providers
    26. Government and development partners etc.

     

    From the above list of clusters stakeholders, it is clear that multi-dimensional stakeholders are involved with a cluster development process. Some of them are government agencies, some of them are forward or backward linkage business entity, few local, national and even few international organizations are involved with the process. Therefore, it is necessary to play the role of coordinator here in this process. Able and effective coordinator could be a powerful government agency or the government itself.

    Definition and Importance of Cluster Development
    Definition and Importance of Cluster Development

    Among other roles government has to adopt a policy stand, prepare cluster development action plan, and mobilize resources, building capacity of entrepreneurs, workers, professionals, suppliers, and other key stakeholders. Government has to encourage development partners to finance, technology, and other required know how for fostering development of the cluster. Finally, it is the government who has to educate the stakeholders and inspire to play respective role for long term sustainability of the cluster against mutual benefits. Government (cluster development agency) could play following roles in cluster development:

    1. Strengthen relationship among the public sector agencies, donors, cluster stakeholders etc.
    2. Organize dialogues between cluster people, donors and academia for establishing academia – industry – donor linkage.
    3. Aliening government support in line with the cluster / sectoral needs.
    4. Identify regulatory barriers / burdens and resolve these.
    5. Engaging development partners
    6. Designing and implementing development interventions
    7. Ensuring smooth supply of resources to continue and sustain the development.

    Development partners especially the multinational development partners have diverse experience of working with the same issue in other countries earlier. Therefore, development partners could suggest, guide and direct the government for taking cluster development initiative to ensure sustainable development of the country in long run.  Experience sharing of the development partners could educate the local government, cluster people and other stakeholders to think with the issues and replicate.

     

    Cluster Identification and Initial Preparations  

     

    Some clusters are automatically grown due to market mechanism of few locations. Influential factors of a naturally grown cluster could be availability of raw materials, availability of skilled labor, market demand, good communication facility, traditionally manufacturing products, lifestyle of the local people etc. A naturally grown cluster is a place where a large number (50 and above) of homogeneous manufacturing entities are collocated at an adjoining area and produce same or similar products over a long period of time without any preplanned government mechanism. In Bangladesh, SME Foundation has identified 177 naturally grown SME clusters located at 51 districts of the country.

     

    On the other hand, man-made clusters are the collocated group of enterprises established under a preplanned mechanism of the government or development partners or private initiative.

     

    First initiative of cluster development process of a country is identifying existing naturally grown clusters of that country / province / locality. It is census types of activity just to identify and locate collocated industrial places under a certain definition and spot mark in the national geographic map along with some basic information.

     

    Steps to identify naturally grown clusters of a country:

    1. Defining cluster as per socioeconomic condition of the country or selecting an existing definition as standard.
    2. Forming a governing team along with representatives of relevant government agencies, trade bodies, civil society, cluster experts, journalists and public representatives.
    3. Forming study team with relevant expertise like economist, statisticians, GPRS expert, GIS experts, and data enumerators etc.
    4. Sending the enumerators to an administrative area it could be a district wise, upzila or municipal area for collecting information.
    5. Communicating with probable data sources like trade license issuing authority, Tax office, Upazila Administration / District Administration, Local Chamber of Commerce, Press Club etc.
    6. Physical visit to the probable area.
    7. Recording primary information about a potential cluster area.
    8. Marking that area in geographic map of the country.
    9. Recording GPS data
    10. Preparing database through data entry
    11. Data cleaning and data preparation
    12. Data analysis and finalizing the cluster map of the country.
    13. Report writing with basic information about each of the identified clusters
    14. Cross-checking through validation meeting with stakeholders of the identified area for authentication of cluster data.
    15. Finalizing the report and map.

     

    Tools could be used in cluster identification step:

    1. A concept notes cum census guideline.
    2. Questionnaire for cluster information collection
    3. Questionnaire for enterprise survey
    4. Guideline for Key Informant Interview
    5. Training for enumerators.
    6. M&E System.

     

    Concept note:

    It is a written document includes definition of a cluster, what is not a cluster, what are the prospective sources of information, list of stakeholders, duties and responsibilities of the involved officials, reporting obligation of each of the parties, time bound action plan of the whole identification tasks along with geographical details, deadline for closing the major tasks, monitoring and evaluation system to monitor the overall activities.

     

    Questionnaire for cluster information collection:

    It is a set of question for recording basic information and geographical location of cluster. It is necessary to fill up 5-7 questionnaires from the stakeholders of a single cluster to facilitate cross checking of information and get an overall idea of the cluster.

     

    Questionnaire for enterprise survey:

    An enterprise survey should be conducted during the identification visit of the cluster to know basic features of the cluster enterprise. It will facilitate to know business environment of the cluster in brief.

     

    Key Informant Interview:

    About 10 – 15 Key Informant Interviews could be conducted to validate and cross check the information gathered from cluster questionnaire and enterprise survey. Entrepreneurs, Policy Makers, Local Administration, Peoples Representative, Journalist, Teachers of that particular location could be selected as key informant.

     

    Training up the enumerators:

    Skilled enumerators could collect concrete data. Therefore, it is necessary to conduct a training session for enumerators of duration of three – five days to orient them about the objective, scope, process, timeframe of cluster identification. Does and don’ts of enumerators, data collection techniques, data checking / testing techniques, data validation techniques etc. could be included in the course curriculum of the training.

     

    M&E System:

    Close monitoring and evaluation are essential to ensure quality of the task. Monitoring during field work is essential weather the enumerators are going to every potential data source or not. Weather they are visiting all potential places or not. Weather they are including a non-qualified location as cluster or excluding a qualified place from the cluster list etc. could be monitored to ensure quality of the output. A dedicated team has to be involved for Monitoring field work of each of the location during the cluster identification field work.

     

    Definition and Importance of Cluster Development, this is the summary of two chapters of the book “Cluster Development Handbook” of the Author. To purchase the book click here.

     

    *Author’s Short Profile:

    Md. Joynal Abdin
    Md. Joynal Abdin

    Mr. Md. Joynal Abdin is a Business Consultant & Digital Marketer based in Dhaka, Bangladesh. He is also Co-Founder & CEO of Bangladesh Trade Center. Previously he served at Dhaka Chamber of Commerce & Industry (DCCI) as Executive Secretary; DCCI Business Institute (DBI) as Executive Director; SME Foundation as Deputy Manager; and the Federation of Bangladesh Chambers of Commerce & Industry (FBCCI) as Assistant Secretary.

     

    The list of services Mr. Abdin is offering includes but not limited to Business Research and Documentations like Feasibility Study, Project Proposal Preparation, Writing Business Manual, Standard Operating Procedures etc.; Export Market Selection and Product Positioning at Home and Abroad; Buyers-Sellers Matchmaking; Website Development; Search Engine Optimization (SEO); and Social Media Marketing etc.

     

    Definition and Importance of Cluster Development, this is the summary of two chapters of the book “Cluster Development Handbook” of the Author. To purchase the book click here.

     

    Developing Bangladesh          Bangladesh Trade Center            Read More…

  • Top 10 Challenges and Ways Forward to Invest in Bangladesh

    Top 10 Challenges and Ways Forward to Invest in Bangladesh

    Top 10 Challenges and Ways Forward to Invest in Bangladesh

     

    Md. Joynal Abdin*

    Business Consultant & Digital Marketer

    Co-Founder & CEO of Bangladesh Trade Center

     

    Bangladesh, with its rapidly growing economy and abundant investment opportunities, has emerged as an attractive destination for both domestic and foreign investors. With a population exceeding 160 million and a strategic location in South Asia, the country offers a vast consumer market and a gateway to regional trade. Over the past few decades, Bangladesh has witnessed substantial economic growth, driven primarily by its thriving textile and apparel industry, remittances from the expatriate workforce, and a growing service sector. However, despite its promising prospects, investing in Bangladesh comes with its share of challenges. This article explores the major obstacles that investors face in Bangladesh and offers strategic ways forward to harness its investment potential.

     

    Challenges to Invest in Bangladesh:

    1. Long permissions / registrations and licenses requirement: About 37 permissions / registration / license from different government agencies are required to invest and operate business in Bangladesh [26]. List of required permissions / registrations and licenses are enlisted at the following table:

    Table – 1: List of permissions / registrations and licenses requirement.

     Sl. Description Relevant Authority

    1

    Trade License Local government authority like UP, City Corporation etc.

    2

    TIN Registration Income tax authority (NBR)

    3

    VAT Registration VAT Authority (NBR)

    4

    Joint Stock Registration (for Limited company / Partnership) Office of the Registrar of Joint Stock Companies and Firms

    5

    Bank Account Schedule Bank

    6

    Import Registration Certificate (IRC) Office of the Chief Controller of Import & Export

    7

    Export Registration Certificate (ERC) Office of the Chief Controller of Import & Export

    8

    Mushak – 7 VAT Authority (NBR)

    9

    Registration for Turnover Tax (if applicable) NBR

    10

    Application for Tax Holiday (if applicable) NBR

    11

    Application for Duty Draw Back (if Applicable) Duty Exemption and Draw Back Office

    12

    Drug License (for pharmacy) Directorate General of Drug Administration (DGDA)

    13

    BSTI Certificate Bangladesh Standards & Testing Institute

    14

    Approval from Deputy Commissioners (For Diesel and Acid Business) DC Office

    15

    Certificate from PETRO Bangla (for Diesel and Octane business) PETRO Bangla Office

    16

    Insurance Insurance Company

    17

    Application for land in EPZ / BSCIC Estate authority (If applicable ) Bangladesh Export Processing Zone Authority / Bangladesh Small & Cottage Industries Corporation

    18

    Application for Gas Connection (if required) Local Gas Distribution Authority

    19

    Application for Electricity Connection Local Electricity Distribution Authority

    20

    Application for Water & Sanitation Connection Local water supply and Suarez authority.

    21

    Telephone and Fax Connection Telecom operators.

    22

    Environment Clearance Department of Environment

    23

    Fire License Fire Service and Civil Defense

    24

    Approval from RAJUK for Factory Establishment RAJUK / Other Municipal Corporations

    25

    Approval from Board of Investment Board of Investment

    26

    Registration from DIFE Department of Inspection for Factories and Establishments

    27

    Registration from Inspector of Boilers Office of the Chief Inspector of Boilers

    28

    Construction Certificates RAJUK or other Municipal Authority

    29

    Registration as Readymade Garments Unit (for Garments factories only) Export Promotion Bureau (EPB)

    30

    Registration at BSCIC Bangladesh Small and Cottage Industries Corporation (BSCIC)

    31

    Collecting GSP (For exporters) EPB

    32

    Trademark Registration Department of Patent Design and Trademark (DPDT)

    33

    Patent Registration DPDT

    34

    Design Registration DPDT

    35

    Bonded Warehouse License (for RMG Exporters) Customs Bond Commissionerate

    36

    Labor Inspection DIFE

    37

    Inspection by Consumer Rights Department National Consumer Rights Protection Department

    Source: Compiled by the author from different investment relevant government documents.

     

    2. Absence of good governance and corrupt bureaucracy: A corruption free bureaucracy could offer prompt delivery of government services to enhance investment in Bangladesh.

     

    3. Lengthy Judicial System: Lengthy and cumbersome judicial process is discouraging foreign investors to enter into Bangladesh.

     

    4. Limited capacity to supply adequate electricity and gas to industries: About 47.90% of people are covering under electrification in Bangladesh. Currently about 7200 – 7500 MW of electricity is generating in a day. It is not sufficient to provide electricity supply into newer industries as demanded.

     

    5. Absence of efficient physical infrastructure: There are two Sea ports in Bangladesh. But only Chittagong port is active. On the other hand only one Dhaka – Chittagong Highway is not sufficient to support total import – export trade of Bangladesh. As a result traffic jam is destroying our valuable time during international trade through this port. We are in need of a Deep Sea Port to enhance our international trade capabilities.

     

    6. Absence of investment promoting agency: We have regulators to provide permissions and operate inspections in industrial establishments but we do not have a government agency to promote investment in larger scale. The SME Foundation is working to promote Small and Medium Enterprises but they do not have mandate to promote foreign investment or large scale local investment.

     

    7. Lack of professionals and sector specific trained man power: Bangladesh is lagging behind in terms of trained manpower to meet up the demands from a modern industry. It is in terms of operators, trouble shooters or engineers etc. Government has to take the lead to produce sector specific trained manpower to feed the industries as well as create employment of the young generations.

     

    8. Differential treatment with the change of government: With the change of political parties in the government of Bangladesh priorities of private sector changes. As a result there is a threat of discontinuity of government special supports with the change of parties in the government.

     

    9. Lack of coordination among different organs of the government: Lack of administrative coordination among different governmental bodies caused private sector sufferings in few cases.

     

    10. Delay to get services from support organizations: Delay of getting investment relevant government services like; permissions and licenses, electricity-gas and other logistics connections etc. or non-cooperation of the government officials may cause of hues sufferings of an investor.

    Top 10 Challenges and Ways Forward to Invest in Bangladesh
    Most Prospective Sectors to Invest in Bangladesh

    Ways Forward:

    The government of Bangladesh could take following initiative to create and maintain an investment friendly business environment in Bangladesh:

    • Reducing number of investment related permission / license / registration requirement: Decreasing number of permissions / registrations / licenses with a predetermined time frame / one stop investment requirement services could improve the investment environment in Bangladesh.

     

    • Providing quick utility connection: Ensuring hassle free and in time delivery of industrial utilities like Electricity, Gas and water supply to manufacturing and service providing business entities could inspire local and foreign investors to invest here in Bangladesh.

     

    • One stop investment service: Government could provide real time one stop investment relevant services through Bangladesh Investment Development Authority could improve present investment scarcity situation in Bangladesh.

     

    • Facilitating Establishment of Business Support Service Organizations: Government could facilitate establishment of management consultant type’s business support service organization in Bangladesh to guide local and foreign investors here in Bangladesh.

     

    • Establishment of Entrepreneurship Development Institute like India: Government of Bangladesh could establish Entrepreneurship Development Institute in Bangladesh by adopting Indian EDI model for producing entrepreneurs rather than investors.

     

    • Activating NCID with a full functioning secretariat: Existing National Council for Industrial Development (NCID) could make functional through establishing its own secretariat. It could play the role of coordinator among all investment relevant governmental bodies for ensuring quick delivery of services and holding dispute settlement mechanism among the investors and government agencies.

     

    • Strengthening SME Development / Cluster Development Activities: Government could strengthen SME Development and Cluster development organization through capacity building of officials, supplying adequate funds and providing legal power to act properly and involve other government agencies to cooperate with their industry development action plan.

     

    Despite the challenges, Bangladesh offers immense potential for investors looking to tap into its growing economy and promising consumer market. By addressing infrastructure deficits, bureaucratic inefficiencies, and regulatory uncertainties, the government can foster a more conducive investment climate. Moreover, promoting education, skill development, and financial inclusion will strengthen the country’s human capital, making it an attractive destination for both domestic and foreign investors. As Bangladesh continues to embrace reforms and create a favorable business environment, the nation’s investment landscape is likely to flourish, benefiting the economy and investors alike.

     

    Top 10 Challenges and Ways Forward to Invest in Bangladesh, this is the summary of two chapters of the book “Most Prospective Sectors to Invest in Bangladesh” of the Author. To purchase the book click here.

     

    *Author’s Short Profile:

    business consultant
    Md. Joynal Abdin

    Mr. Md. Joynal Abdin is a Business Consultant & Digital Marketer based in Dhaka, Bangladesh. He is also Co-Founder & CEO of Bangladesh Trade Center. Previously he served at Dhaka Chamber of Commerce & Industry (DCCI) as Executive Secretary; DCCI Business Institute (DBI) as Executive Director; SME Foundation as Deputy Manager; and the Federation of Bangladesh Chambers of Commerce & Industry (FBCCI) as Assistant Secretary.

     

    The list of services Mr. Abdin is offering includes but not limited to Business Research and Documentations like Feasibility Study, Project Proposal Preparation, Writing Business Manual, Standard Operating Procedures etc.; Export Market Selection and Product Positioning at Home and Abroad; Buyers-Sellers Matchmaking; Website Development; Search Engine Optimization (SEO); and Social Media Marketing etc.

     

    Top 10 Challenges and Ways Forward to Invest in Bangladesh, this is the summary of two chapters of the book “Most Prospective Sectors to Invest in Bangladesh” of the Author. To purchase the book click here.  

     

    Developing Bangladesh          Bangladesh Trade Center            Read More…

  • Business Sectors & Investment Incentives in Bangladesh

    Business Sectors & Investment Incentives in Bangladesh

    Business Sectors & Investment Incentives in Bangladesh

     

    Md. Joynal Abdin*

    Business Consultant & Digital Marketer

    Co-Founder & CEO of Bangladesh Trade Center

     

    Major business sectors of Bangladesh economy could be classified into three broad heads, namely industrial (manufacturing) sectors, Service sectors, agriculture (agro-processing) sectors. Major sectors of Bangladesh economy are as follows:

     

    1. Industrial (Manufacturing) Sectors of Bangladesh:
    • Agro-based and agro-processing industry
    • Readymade Garments Industry
    • Pharmaceuticals
    • Leather and Leather products
    • Light Engineering Industry
    • Jute and Jute products
    • Plastic Industry
    • Ship Building
    • Environment friendly ship breaking
    • Frozen Fish Industry
    • Home Textiles
    • Renewable Energy (Solar Power, Windmill)
    • Active Pharmaceuticals Ingredient Industry and Radio Pharmaceuticals Industry
    • Herbal Medicinal Plant
    • Basic chemicals/dye and chemicals
    • Radio-active (diffusion) Application Industry (e.g. developing quality of decaying polymer/preservation of food/ disinfecting medicinal equipment)
    • Development of Polymer Industry
    • Automobile Industry
    • Handicrafts
    • Energy Efficient Appliances/Manufacturing of Electronic goods/Development of Electronic materials
    • Tea Industry
    • Ceramics
    • Tissue Grafting and Biotechnology
    • Jewelry
    • Toy
    • Cosmetics and toiletries
    • Agar –Ator Industry
    • Furniture
    • Cement Industry
    Business Sectors & Investment Incentives in Bangladesh
    Md. Joynal Abdin, Business Consultant, Digital Marketer & Author
    1. Major Service Sectors:
    • IT-based activities (system analysis, design, developing system solutions, information service, call centre service, offshore development Centre, business process outsourcing etc.)
    • Agro-based activities such as fishing, fish preservation and marketing
    • Construction industry and housing
    • Overseas Employment
    • Entertainment
    • Ginning and baling
    • Hospitals and clinics
    • Nuclear and Analytical Service (e.g. nuclear treatment etc.)
    • Horticulture, flower cultivation and flower marketing
    • Human Resource Development, Knowledge society with high quality merit and efficiency
    • Tourism
    • Testing Laboratory
    • Photography
    • Telecommunication
    • Transport and communication
    • Warehouse and container service
    • Engineering Consultancy
    • Filling Stations (Petrol pump, CNG conversion centre etc.)
    • Private Inland Container Depot and Container Freight Station
    • Tank Terminal
    • Chain Super Market/Shopping Mall
    • Aviation Service
    • Inspection and testing service
    • Regional Feeder vessel and coastal ship service.
    • Dry socking and ship servicing
    • Modernised Cleaning Service for High-rise Apartments, Commercial Building
    • Auto mobile service
    • Technical Vocational Institute
    • Production and Marketing of poultry and dairy products
    • Advertising Industry and modelling e.g. print modelling, TV commercials, ramp modelling, catwalk, fashion
    • Production, supply and distribution of power in the private sector
    • Outsourcing and Security Service (Private Security forces/manpower supply)
    • Sea-ship movement trade

     

     

    1. Agriculture (agro-processing) Sectors:
    • Processed fruit products (jam, jelly, juice, pickles, asrbat, syrup, sauce etc.)
    • Fruits processing (tomato, guava, sugarcane, jackfruit, lichie, pineapple, coconut etc.) vegetables and lentil
    • Processing of bread and biscuits, vermicelli, laccha, chanachur, noodles etc.
    • Manufacturing of flour, sujee
    • Processing of mushroom and spirulina
    • starch, glucose and other dextrose product
    • Milk Processing (pasteurization, milk powder, ice-cream, condensed milk, sweet, cheese, butter, ghee, chocolate, curd etc.)
    • Processing of Potato products (chips, potato, flex, starch etc.)
    • processing of powder spice
    • Refining and hydrogenation of edible oil
    • Salt processing
    • Processing of prawn and other fishes and freezing
    • Manufacturing of herbal cosmetics
    • Manufacturing of Unani and ayurvedic medicines
    • Fish feed and fish meal processing for poultry and livestock
    • Seed processing and preservation
    • Manufacturing of jute products (rope, thread, twain, canvass, bag, carpet, sandals etc.)
    • Production of silk textile
    • Manufacturing of agro-equipment’s
    • Manufacturing of rice, puffed rice, chirra etc.
    • Production of flavored rice
    • Tea processing
    • Production of coconut oil
    • Processing of rubber tape, shellac
    • Cold storage (processing and preservation of edible potato and seed potato, fruits, vegetables etc.)
    • Production of wood, bamboo and cane furniture (exclusive of cottage industry)
    • Flower preservation and export
    • Meat processing
    • Production of Bio slurry, mixed manure and urea
    • Production of bio-pesticides, neem pesticides etc.
    • apiculture
    • Particle board
    • Sweetening products
    • Soya food production & processing
    • Mustard oil producing industry (if local variety is used)
    • Rubber goods making project.
    • Rice bran oil.
    • Seed industry
    • Milk and poultry production and supply.
    • Horticulture, floriculture, flower cultivation, flower and vegetable marketing (lemon, mushroom, battle leaf and honey is included in this industry).

     

    Business Sectors & Investment Incentives in Bangladesh, this is the summary of two chapters from the book “Most Prospective Sectors to Invest in Bangladesh” of the Author. To purchase the book click here.

    Business Sectors & Investment Incentives in Bangladesh
    Most Prospective Sectors to Invest in Bangladesh

    Business Sectors & Investment Incentives in Bangladesh, this is the summary of two chapters from the book “Most Prospective Sectors to Invest in Bangladesh” of the Author. To purchase the book click here.

    Investment incentives offered by Bangladesh:

    Bangladesh achieved independence from Pakistan through a bloody liberation war for 9 months at a cost of 3 million lives. After liberation war major investment was in reconstruction of the bridges, railway lines, water ways, ports and a large number of developing houses destroyed or burnt during the war. The first five years plan was prepared in a spirit to achieve socialism in the country. There was thus emphasis on investment in public sector. In the early 1980s the trend reversed and started a new trend of privatizing state-owned enterprises (SOE). Many SOEs were sold out to private owners, at the same time new enterprises started to be developed in private sector.

     

    The government has designed and implemented different policy reforms for creating more open and competitive environment for local and foreign investment. Considerable reforms and policy changes have been brought in recent years to promote the congenial atmosphere for foreign direct investment in Bangladesh. Private investment from foreign sources is welcome in all areas except four strategic industries reserved for public sector only namely Arms and ammunitions and other defense equipment and machinery; Production of nuclear energy; Forest plantation and machinated extraction within the bounds of reserve forest; and Security printing currency notes and minting. The foreign private investment (promotion and protection) Act, 1980 has been passed that ensures legal protection to foreign investment against nationalization and expropriation. It also guarantees repatriation of capital and dividend; and equitable treatment with local investors with regard to indemnification, compensation, restitution, or other entitlement as is accorded to investment. The government has made bilateral agreements for avoidance of double taxation with 26 countries and negotiations are going on with 23 countries.

     

    Investment treaty for promotion and protection of investment between Bangladesh and twenty countries have been concluded and negotiations are going on with 9 other countries. Besides these, Bangladesh is a signatory to MIGA (Multilateral Investment Guarantee Agency), OPIC (Overseas Private Investment Corporation) of USA, ICSID (International Centre for Settlement of Investment Disputes) and a number of WIPOs (World Intellectual Property Organization) a Permanent committee on development and cooperation related to industrial prosperity. Adequate provision is also made available for intellectual property rights, such as patents, design and trademarks and copy right.

     

    The government has already enacted bankruptcy law. A law commission has been constituted with a view to identify the anomalies and weaknesses in the existing laws and legal system. One of the main tasks of this commission is updating the existing laws in relation to industries, trade and business.

     

    All these are expected to improve general business environment along with the environment of FDI. Efforts are being made to reform the bureaucratic administration in order to make it efficient and supportive of better services for inflow of FDI and economic development oriented activities. Substantial modifications have been made to up-date the laws dealing with financial sector. The Companies act 1994 and labor Act 2006 have been enacted for facilitating inflow of FDIs in Bangladesh.

     

    In order to improve the environment of private foreign investment and FDI, several EPZs have been established in Chittagong, Dhaka, Khulna under the Bangladesh Export Processing Zones Authority (BEPZA) in 1980. The private Export Processing Zones (PEPZs) Act has also been enacted to encourage the establishment of “Private Export Processing Zones” by the local and foreign investors. These EPZs are well enriched with the necessary infrastructural facilities and are completely protected from any law and order problems or union activities.

     

    The BEPZA approves all projects to be located in the EPZS and offers “One window same day service” to the investors in the EPZs. The government has also approved the private power generation policy of 1996 and tax exemption on income of the company for 15 years from the date of commercial production is allowed.

     

    The Government has undertaken several steps to make import liberalization and industrial deregulations more effective including announcing its strategy of reducing effective protection over the medium term, continuing its efforts to lower and simplify tariffs, publishing a clear tariff schedule, developing an action plan for legal reforms and a blue pint for deregulation, and putting an action plan for implementing its exports development strategy. These efforts have improved the investment environment in Bangladesh.

     

    Bangladesh is one of the promising economies with a large domestic market, availability of labor with competitive price, low utility charges, two Seaports and a potential Deep Seaport facility, long-term tax holiday, 100% repatriation facility, and easy access to largest regional market like India and China.

     

    Facilities and Incentives for a foreign investor:

    • Tax exemption on  royalties,  technical  knowhow  and  technical  assistance  fees  and  facilities  for  their repatriation
    • Tax exemption on interests on foreign loans
    • Tax exemptions on capital gains from transfer of shares by the investing company
    • Remittances of  up  to  50%  of  salaries  of  the  foreigners  employed  in  Bangladesh  and  facilities  for repatriation of their savings and retirement benefits at the time of their return
    • No restrictions on issuance of work permits to project related foreign nationals and employees
    • Facilities for repatriation of invested capital, profits and dividends
    • Provision of transfer of shares held by foreign shareholders to local investors
    • Reinvestment of remittable dividends would be treated as new investment
    • Level playing field: foreign owned companies duly registered in Bangladesh will be on the same footing as locally owned ones
    Bangladesh Trade Center
    Invest in Bangladesh

    Fiscal incentives:

    • Corporate tax holiday of 5 to 7 years for selected sectors
    • Reduced tariff on import of raw materials capital machinery
    • Bonded warehousing
    • Accelerated depreciation on cost of machinery is admissible for new industrial undertaking (50% in the first year of commercial production, 30% in the second year, and 20% in the third year)
    • Tax exemption on capital gains from the transfer of shares of public limited companies listed with a stock exchange
    • Reduced Corporate Tax for 5 to 7 years in lieu of tax holding and agricultural deprecation.

     

    Financial incentives for export oriented industries:

    • Cash incentives and export subsidies ranging from 5% to 20% granted on the FOB value of the selected products
    • 90% loans against letters of credit (by banks)
    • Permission for  domestic  market  sales  of  up  to  20%  of  export-oriented  companies  outside  EPZ  (relevant duties apply)

     

    Additional Facilities / Incentives:

    • 100% foreign equity allowed
    • Unrestricted exit policy
    • Remittance of royalty, technical know-how and technical assistance fees
    • Full repatriation facilities of dividends and capital at exit
    • Citizenship by investing a minimum of US$ 5,00,000
    • Permanent resident permits on investing US$ 75,000
    • An investor  can  wind  up  investment  either  through  a  decision  of  the AGM  or    He  or  she  can repatriate the sales proceeds after securing proper authorization from the Central Bank

     

    Other factors of Investment Environment:

    Bangladesh offers investment friendly environment compared to the other South Asian Countries. Salient features are enumerated below:

    • Largely a homogenous society with no major internal or external tension Bangladesh has a population with great resilience in the face of adversity.
    • The people of Bangladesh, a liberal democratic country irrespective of race and religion are living in harmony for years.
    • Bangladesh enjoys broad non-partisan political support for market-oriented reforms and offers the most investor-friendly regulatory regime in South Asia.
    • This country has a large trainable, enthusiastic, and hardworking low-cost labor force suitable for any labor-intensive industry.
    • A bridge between ASEAN and SAARC nations, the Geographical location of Bangladesh is ideal for global trades with very convenient access to international sea and air routes.
    • Bangladesh is endowed with abundant supply of natural gas, coal, water and very fertile soil.
    • Although Bangla is the official language. English is widely spoken as second language.
    • Increasing trend of per capita forecasting its purchasing power is increasing in the local market.
    • All Bangladesh products other than armaments enjoy complete duty and quota free access to EU, Japan, Canada, Australia, Norway and most of the developed countries. However, for apparel export to USA, Bangladesh has a quota regime which ended on 1st January 2005.
    • Export earning is continuously increasing.
    • Increasing trend of remittance.

     

    Business Sectors & Investment Incentives in Bangladesh, This is the summary of two chapters from the book “Most Prospective Sectors to Invest in Bangladesh” of the Author. To purchase the book click here.

     

    *Author’s Short Profile:

    business consultant
    Md. Joynal Abdin

    Mr. Md. Joynal Abdin is a Business Consultant & Digital Marketer based in Dhaka, Bangladesh. He is also Co-Founder & CEO of Bangladesh Trade Center. Previously he served at Dhaka Chamber of Commerce & Industry (DCCI) as Executive Secretary; DCCI Business Institute (DBI) as Executive Director; SME Foundation as Deputy Manager; and the Federation of Bangladesh Chambers of Commerce & Industry (FBCCI) as Assistant Secretary.

     

    The list of services Mr. Abdin is offering includes but not limited to Business Research and Documentations like Feasibility Study, Project Proposal Preparation, Writing Business Manual, Standard Operating Procedures etc.; Export Market Selection and Product Positioning at Home and Abroad; Buyers-Sellers Matchmaking; Website Development; Search Engine Optimization (SEO); and Social Media Marketing etc.

     

    Business Sectors & Investment Incentives in Bangladesh, This is the summary of two chapters from the book “Most Prospective Sectors to Invest in Bangladesh” of the Author. To purchase the book click here.

     

    Developing Bangladesh          Bangladesh Trade Center            Read More…

     

     

  • 1st Six Books of Md. Joynal Abdin

    1st Six Books of Md. Joynal Abdin

    1st Six Books of Md. Joynal Abdin:

    1. Research Manual

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    2. Most Prospective Sectors to Invest in Bangladesh

    Most Prospective Sectors to Invest in Bangladesh
    Most Prospective Sectors to Invest in Bangladesh

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    1st Six Books of Md. Joynal Abdin
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    1st Six Books of Md. Joynal Abdin: 1st Six Books of Md. Joynal Abdin

    Developing Bangladesh                 Md. Joynal Abdin                    Buy More…

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    1. Amazon Basics Heavy Duty Plastic Folders with 2 Pockets for Letter Size Paper, Pack of 12, Assorted Color

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    Best 5 School Supplies in the USA: Best 5 School Supplies in the USA: Best 5 School Supplies in the USA

    Developing Bangladesh            Business Consultant and Digital Marketer                Buy More…

  • Business Consultant

    Business Consultant

    Business Consultant

    Md. Joynal Abdin*

    Business Consultant & Digital Marketer

    Co-Founder & CEO of Bangladesh Trade Center

     

     

    A business consultant is a professional who provides expert advice and guidance to businesses with the aim of improving their efficiency, productivity, and overall performance. They offer objective insights, industry knowledge, and specialized skills to help companies solve problems, make strategic decisions, and achieve their business goals.

     

    Classification:

    Business consultants can be broadly classified into several categories based on their areas of expertise and the types of services they offer. Some common types include:

    1. Management Consultants: They focus on improving overall organizational performance and management processes. They may advise on strategy development, organizational structure, leadership, and operational efficiency.

     

    1. Financial Consultants: These consultants specialize in financial management, including budgeting, financial analysis, risk assessment, and investment strategies.

     

    1. Marketing Consultants: Marketing consultants assist with marketing strategy, brand positioning, market research, and promotional activities to help businesses reach and engage their target audience effectively.

     

    1. Human Resources Consultants: HR consultants guide talent acquisition, employee training, performance management, compensation, and HR policy development.

     

    1. IT Consultants: IT consultants offer expertise in technology solutions, such as software implementation, cybersecurity, IT infrastructure, and digital transformation.

     

    1. Strategy Consultants: Strategy consultants focus on developing and implementing long-term business strategies to gain a competitive advantage and drive growth.

    business consultant

    Functions:

    • Diagnosing Issues: Business consultants analyze the company’s operations, processes, and challenges to identify areas that need improvement or optimization.

     

    • Providing Expert Advice: Consultants offer specialized knowledge and industry insights to help businesses make informed decisions and implement best practices.

     

    • Developing Strategies: They collaborate with company stakeholders to create actionable strategies that align with the organization’s goals.

     

    • Implementing Solutions: Consultants may assist in implementing their proposed solutions and guiding the company through the change management process.

     

    • Training and Skill Development: In some cases, consultants provide training to employees, empowering them with new skills and knowledge to improve performance.

     

    • Performance Monitoring: Consultants track the results of their interventions, monitoring key performance indicators (KPIs) to ensure the effectiveness of their recommendations.

     

    business consultant
    Business Consultancy Services

    Significance and Contribution of a Business Consultant in a Company:

    1. Objective Insights: They offers an external and unbiased perspective, helping companies see their challenges and opportunities from a fresh angle.

     

    1. Specialized Expertise: Consultants bring deep knowledge and experience in their respective fields, providing access to skills that the company may lack internally.

     

    1. Efficiency Improvements: By identifying inefficiencies and streamlining processes, consultants help companies save time and resources, leading to cost savings and increased productivity.

     

    1. Strategic Direction: Thay assist in setting clear goals and creating effective strategies to achieve them, ensuring the company stays focused and on track.

     

    1. Problem-Solving: When businesses encounter complex challenges, consultants can analyze the situation and offer innovative solutions that the company may not have considered.

     

    1. Risk Mitigation: Consultants can identify potential risks and vulnerabilities in the business and provide strategies to mitigate them, enhancing the company’s resilience.

     

    1. Flexible Resource: Hiring a consultant provides companies with a flexible resource that can be engaged for specific projects or timeframes, without the commitment of a full-time employee.

     

    1. Knowledge Transfer: As consultants work closely with the company, they often transfer valuable knowledge and skills to employees, empowering them for long-term success.

     

    1. Adaptation to Change: Consultants assist companies in adapting to market trends, technological advancements, and industry changes, enabling them to stay competitive.

     

    1. Accelerated Growth: With expert guidance, businesses can accelerate their growth and development, achieving milestones faster and more efficiently.

    Business Consultant

    Why should a company have a Business Consultant?

    A company should have a business consultant for a multitude of compelling reasons, all of which can significantly impact the company’s success, growth, and overall performance. Let’s explore some of the key reasons why having them is essential for any business:

    1. Objective Insights and Fresh Perspective: Business consultants bring an external and unbiased viewpoint to the company. They can identify issues, challenges, and opportunities that may be overlooked by internal employees who are deeply ingrained in the day-to-day operations. This objective insight provides a fresh perspective, enabling the company to make better-informed decisions.

     

    1. Specialized Expertise: They are experts in their respective fields, whether it’s management, finance, marketing, human resources, or technology. Their specialized knowledge and experience allow them to offer valuable insights and best practices that the company may not have access to internally.

     

    1. Efficiency and Productivity Improvements: Consultants are adept at analyzing business processes and identifying inefficiencies. They can streamline operations, optimize workflows, and implement more efficient systems, leading to cost savings and increased productivity.

     

    1. Strategic Planning and Direction: They help companies set clear goals and develop actionable strategies to achieve them. They assist in creating roadmaps for growth, expansion, and overcoming challenges, ensuring the company stays focused and on the right path.

     

    1. Problem-Solving and Innovative Solutions: When companies encounter complex challenges or roadblocks, consultants can offer innovative solutions and approaches. Their experience in dealing with various business scenarios equips them to handle unique challenges effectively.

     

    1. Risk Mitigation and Resilience: They can identify potential risks and vulnerabilities in the company’s operations, finances, or market position. They provide strategies to mitigate these risks, enhancing the company’s resilience to unexpected changes or crises.

     

    1. Flexibility and Scalability: Hiring them provides a flexible resource that can be engaged for specific projects or timeframes. This allows the company to access specialized expertise without the commitment of hiring a full-time employee.

     

    1. Knowledge Transfer and Employee Empowerment: As consultants work closely with the company, they often transfer valuable knowledge and skills to employees. This empowers the workforce, enabling them to develop new skills and capabilities for long-term success.

     

    1. Market Insights and Competitive Advantage: They stay abreast of industry trends, market dynamics, and competitors. They provide valuable market insights that can give the company a competitive edge and help them adapt to changing market conditions.

     

    1. Accelerated Growth and Development: With expert guidance, businesses can accelerate their growth and development. Consultants can assist in identifying growth opportunities, expanding into new markets, and achieving milestones faster and more efficiently.

     

    1. Objectivity in Decision-Making: They can facilitate data-driven decision-making, removing emotional biases from the decision-making process. This results in more rational and logical choices for the company’s benefit.

     

    1. Accountability and Implementation Support: They are not only provide recommendations but can also support the company in implementing changes and strategies. This ensures that proposed solutions are effectively executed, leading to tangible results.

    In conclusion, a business consultant brings invaluable expertise, objectivity, and strategic thinking to the table. Their contribution can lead to improved efficiency, competitive advantage, and accelerated growth for the company. Whether it’s solving specific challenges, enhancing operations, or providing guidance for long-term success, having a them is a wise investment for any business aiming to thrive in a dynamic and competitive business landscape.

     

    *Author’s Short Profile:

    Mr. Md. Joynal Abdin is a Business Consultant & Digital Marketer based in Dhaka, Bangladesh. He is also Co-Founder & CEO of Bangladesh Trade Center. Previously he served at Dhaka Chamber of Commerce & Industry (DCCI) as Executive Secretary; DCCI Business Institute (DBI) as Executive Director; SME Foundation as Deputy Manager; and the Federation of Bangladesh Chambers of Commerce & Industry (FBCCI) as Assistant Secretary.

     

    The list of services Mr. Abdin is offering includes but not limited to Business Research and Documentations like Feasibility Study, Project Proposal Preparation, Writing Business Manual, Standard Operating Procedures etc.; Export Market Selection and Product Positioning at Home and Abroad; Buyers-Sellers Matchmaking; Website Development; Search Engine Optimization (SEO); and Social Media Marketing etc.

     

    Developing Bangladesh        Md. Joynal Abdin        Read More…

  • All about Digital Marketing [Episode-2]

    All about Digital Marketing [Episode-2]

    All about Digital Marketing [Episode-2] 

    Md. Joynal Abdin*

    Business Consultant & Digital Marketer

    Co-Founder & CEO of Bangladesh Trade Center

    1. Search Engine Optimization (SEO)

    Search Engine Optimization (SEO) is a crucial digital marketing practice that focuses on improving a website’s visibility and ranking in organic (non-paid) search engine results. The goal of SEO is to enhance a website’s relevance and authority in the eyes of search engines, ultimately driving more targeted traffic and increasing the likelihood of conversions. SEO encompasses various strategies and techniques that align with search engine algorithms and user intent to deliver the most relevant and valuable search results. Here’s an overview of Search Engine Optimization:

    • Understanding Search Engines: Search engines like Google, Bing, Yahoo, and others play a pivotal role in how users find information online. When users enter queries (keywords) into search engines, they are presented with a list of relevant web pages that match their search intent. The order of these results is determined by complex algorithms that evaluate numerous factors to rank web pages.

     

    • Importance of SEO: In today’s digital landscape, where billions of searches are conducted every day, the visibility of a website in search engine results is crucial. The majority of internet users click on results that appear on the first page, and especially the top positions, of search engine results. This makes SEO vital for businesses seeking to attract organic traffic, generate leads, and increase online visibility.

     

    • On-Page SEO: On-page SEO involves optimizing various elements directly on the website to improve its search engine ranking. This includes:
    1. Keyword Research: Identifying relevant keywords and phrases that users are likely to search for when seeking information related to the website’s content.

     

    1. Title Tags and Meta Descriptions: Crafting compelling and relevant title tags and Meta descriptions that accurately describe the page content and include targeted keywords.

     

    1. URL Structure: Creating clean and descriptive URLs that provide valuable information to both search engines and users.

     

    1. Header Tags: Using header tags (H1, H2, H3, etc.) to structure content and signal the importance of different sections to search engines.

     

    1. Content Optimization: Creating high-quality and valuable content that satisfies user intent and incorporates targeted keywords naturally.

     

    1. Internal Linking: Establishing a clear and logical internal linking structure to help search engines understand the hierarchy of the website’s content.

     

    1. Mobile-Friendly Design: Ensuring the website is mobile-friendly and offers a seamless experience across different devices.

     

    • Off-Page SEO: Off-page SEO refers to optimization efforts that take place outside the website to improve its authority and reputation. Key off-page SEO strategies include:
    1. Backlink Building: Acquiring high-quality and relevant backlinks from authoritative websites. Backlinks serve as “votes of confidence” for a website’s content and contribute to its credibility in search engines’ eyes.

     

    1. Social Media Engagement: Leveraging social media platforms to amplify content, engage with the audience, and build brand visibility and authority.

     

    1. Online Citations and Local SEO: For local businesses, optimizing online citations and local listings to improve visibility in local search results.

     

    1. Technical SEO: Technical SEO focuses on optimizing the website’s technical aspects to improve its crawlability and indexation by search engines. Technical SEO considerations include:
    • XML Sitemap: Creating and submitting an XML sitemap to help search engines understand the website’s structure and discover its content more efficiently.
    • txt: Implementing a robots.txt file to instruct search engine crawlers on which parts of the website to crawl and which to exclude.
    • Website Speed: Ensuring the website loads quickly and offers a smooth user experience, as page speed is a significant ranking factor.
    • SSL Certificate: Implementing an SSL certificate to ensure secure communication between the website and its users, which is now a ranking factor.

     

    • SEO and User Experience: SEO is closely tied to user experience (UX). Search engines strive to deliver the most relevant and valuable results to users. Therefore, a positive user experience, such as fast loading times, easy navigation, and high-quality content, positively impacts SEO.

     

    • SEO Analytics and Monitoring: Continuous monitoring and analysis of SEO performance are essential to understand what strategies are working and where improvements are needed. Web analytics tools, like Google Analytics, provide valuable insights into website traffic, user behavior, and conversions.

     

    Search Engine Optimization (SEO) is a critical digital marketing practice that focuses on optimizing websites to improve their visibility and ranking in search engine results. By implementing on-page, off-page, and technical SEO strategies, businesses can attract more organic traffic, reach their target audience, and increase their online presence. SEO is an ever-evolving discipline, as search engine algorithms and user behavior change, requiring marketers to stay updated with industry trends and best practices to achieve sustainable success in the competitive online landscape.

    All about Digital Marketing [Episode-2]
    SEO

    3.1 On-page and off-page SEO techniques

    Search Engine Optimization (SEO) comprises various strategies aimed at improving a website’s visibility and ranking in search engine results. Two primary categories of SEO techniques are on-page SEO and off-page SEO. Each category focuses on different aspects of website optimization and plays a crucial role in enhancing a website’s authority, relevance, and overall SEO performance. Let’s delve into the details of on-page and off-page SEO techniques:

     

    • On-Page SEO Techniques: On-page SEO refers to the optimization efforts made directly on the website itself to improve its visibility and ranking in search engine results. These techniques focus on providing valuable content and optimizing various elements of each webpage to satisfy user intent and search engine algorithms. Some key on-page SEO techniques include:
    1. Keyword Research: Conducting thorough keyword research to identify relevant and high-traffic keywords related to the website’s content. Using tools like Google Keyword Planner, SEMrush, or Ahrefs, marketers can uncover valuable keywords that align with user search queries.

     

    1. Content Optimization: Creating high-quality, informative, and relevant content around targeted keywords. Content should address user needs and intent, providing valuable answers to their queries. Proper use of headers, paragraphs, and bullet points enhances readability and user experience.

     

    1. Title Tags and Meta Descriptions: Crafting compelling and keyword-rich title tags and meta descriptions that accurately describe the webpage’s content. These elements act as a preview of the page in search engine results, influencing user click-through rates.

     

    1. URL Structure: Creating user-friendly and descriptive URLs that include targeted keywords and provide valuable information about the webpage’s content. Short and clear URLs are preferred by both users and search engines.

     

    1. Header Tags (H1, H2, H3, etc.): Using header tags to structure the content and signal the importance of different sections. Proper use of header tags helps search engines understand the hierarchy of the content.

     

    1. Image Optimization: Optimizing images by using descriptive alt tags and compressing image file sizes to improve website loading speed and accessibility.

     

    1. Internal Linking: Establishing a logical and relevant internal linking structure to connect related pages. Internal links help distribute link equity across the website and aid search engine crawlers in discovering and indexing content.

     

    1. Mobile-Friendly Design: Ensuring the website is responsive and displays correctly on various devices, as mobile-friendliness is a significant ranking factor.

     

    1. Page Speed Optimization: Improving website loading speed to enhance user experience and meet search engine requirements for faster websites.

     

    • Off-Page SEO Techniques: Off-page SEO refers to optimization efforts made outside the website to improve its authority, credibility, and reputation in the eyes of search engines. These techniques aim to build high-quality backlinks, foster brand visibility, and generate positive signals about the website’s relevance. Some key off-page SEO techniques include:
    1. Link Building: Acquiring high-quality and relevant backlinks from authoritative websites in the same niche. Quality backlinks act as “votes of confidence” for the website’s content, signaling its credibility to search engines.

     

    1. Social Media Engagement: Engaging with the target audience on social media platforms to promote content, share updates, and build a community around the brand. Social media signals can indirectly impact search engine rankings.

     

    1. Online Citations and Local SEO: For local businesses, optimizing online citations and local business listings to improve visibility in local search results.

     

    1. Influencer Marketing: Partnering with influencers and industry leaders to promote the brand and gain exposure to a larger audience.

     

    1. Guest Blogging: Contributing high-quality guest posts to authoritative websites in the industry to earn backlinks and establish thought leadership.

     

    1. Online PR and Brand Mentions: Building positive brand mentions and press coverage to enhance the brand’s reputation and increase brand visibility.

     

    1. Social Bookmarking: Submitting website content and blog posts to social bookmarking websites to drive traffic and gain backlinks.

     

    1. Forum Participation: Engaging in relevant forums and online communities to contribute valuable insights and establish the brand as an authority.

     

    On-page and off-page SEO techniques work in tandem to optimize a website and enhance its search engine visibility and ranking. On-page SEO focuses on improving content quality, structure, and relevance, while off-page SEO emphasizes building authority, credibility, and backlinks from external sources. Implementing a comprehensive SEO strategy that incorporates both on-page and off-page techniques is crucial for businesses to improve organic visibility, attract targeted traffic, and succeed in the competitive online landscape.

     

    3.2 Keyword research and competitor analysis

    Keyword Research and Competitor Analysis are critical components of Search Engine Optimization (SEO) and digital marketing strategies. Conducting effective keyword research helps identify relevant and high-traffic keywords, while competitor analysis provides valuable insights into competitor strategies and opportunities. Here’s a step-by-step guide on how to perform keyword research and competitor analysis:

     

    • Keyword Research:
    1. Define Your Objectives: Start by clarifying your SEO goals and objectives. Understand the purpose of your keyword research, whether it’s to increase organic traffic, target specific audiences, or improve rankings for certain topics or products.

     

    1. Brainstorm Seed Keywords: Begin by brainstorming a list of seed keywords related to your business, products, or services. These are the broad terms that represent your main topics.

     

    1. Use Keyword Research Tools: Utilize keyword research tools to expand your seed keyword list and discover relevant keywords. Popular tools include Google Keyword Planner, SEMrush, Ahrefs, Ubersuggest, and Moz Keyword Explorer.

     

    1. Analyze Search Volume and Competition: Assess the search volume and competition level for each keyword. High search volume indicates higher potential traffic, while low competition suggests a better chance of ranking higher in search results.

     

    1. Focus on Long-Tail Keywords: Long-tail keywords are more specific and usually have lower competition. Targeting long-tail keywords helps attract a more targeted audience and can lead to higher conversion rates.

     

    1. Consider User Intent: Think about the intent behind each keyword. Are users looking for information, products, or services? Align your content with user intent to provide valuable answers to their queries.

     

    1. Prioritize Keywords: Organize your list of keywords based on relevance and search volume. Prioritize keywords that align with your content strategy and have a good balance between search volume and competition.

     

    • Competitor Analysis:
    1. Identify Competitors: Identify your main competitors in the digital space. Look for businesses targeting similar keywords and offering similar products or services.

     

    1. Analyze Their Keywords: Use keyword research tools to discover the keywords your competitors are targeting. Analyze their organic and paid search keywords to understand their focus areas.

     

    1. Assess Content Strategy: Study your competitors’ content strategy. Look for high-performing blog posts, landing pages, and other content that attract engagement and backlinks.

     

    1. Backlink Analysis: Examine your competitors’ backlink profiles to identify high-quality websites linking to their content. This can give you insights into potential backlink opportunities for your website.

     

    1. Social Media Presence: Evaluate your competitors’ social media presence and engagement. Understand which platforms they are active on and how they engage with their audience.

     

    1. Monitor Paid Advertising: Keep an eye on your competitors’ paid advertising campaigns, such as Google Ads or social media ads. Analyze their ad copy, keywords, and landing pages to gain insights into their paid marketing strategies.

     

    1. Identify Strengths and Weaknesses: Identify your competitors’ strengths and weaknesses. Assess areas where you can outperform them and capitalize on opportunities they may have missed.

     

    1. Learn from Their Successes and Mistakes: Learn from your competitors’ successes and apply similar strategies to your own campaigns. Likewise, avoid making the same mistakes they might have made.

     

    Keyword research and competitor analysis are essential steps in developing a successful SEO and digital marketing strategy. Keyword research helps identify relevant and valuable keywords to target, while competitor analysis provides insights into competitor strategies and areas of opportunity. By understanding user intent, prioritizing keywords, and learning from competitors, businesses can optimize their content and marketing efforts to attract targeted traffic, improve search engine rankings, and gain a competitive edge in the digital landscape.

    SEO
    Search Engine Optimization (SEO)

    3.3 Technical SEO and website optimization

    Technical SEO and website optimization focus on the technical aspects of a website to improve its crawlability, indexation, and overall search engine performance. These practices ensure that search engines can access, understand, and rank the website’s content effectively. Here’s a step-by-step guide on how to perform Technical SEO and website optimization:

    1. Mobile-Friendly Design: Ensure that the website is responsive and displays correctly on various devices, including desktops, smartphones, and tablets. Mobile-friendliness is a crucial ranking factor, and search engines prioritize websites that offer a seamless mobile experience to users.

     

    1. Website Speed Optimization: Improve website loading speed to enhance user experience and meet search engine requirements for faster websites. Compress images, leverage browser caching, and reduce server response time to achieve faster page load times.

     

    1. XML Sitemap: Create and submit an XML sitemap to search engines. The sitemap provides a clear structure of the website’s content, making it easier for search engine crawlers to discover and index pages.

     

    1. txt File: Implement a robots.txt file to instruct search engine crawlers on which parts of the website to crawl and which to exclude. This file helps prevent the crawling of duplicate or irrelevant content.

     

    1. Canonical URLs: Implement canonical tags to address duplicate content issues. Canonical tags indicate the preferred version of a page when there are multiple versions with similar content.

     

    1. SSL Certificate: Ensure the website has an SSL certificate to enable secure communication between the website and its users. Secure websites (HTTPS) are favored by search engines and provide a safer browsing experience for users.

     

    1. Schema Markup: Use schema markup to provide search engines with additional information about the content on the website. Schema markup can enhance search engine results with rich snippets, such as star ratings, product information, and event details.

     

    1. Optimize Robots Meta Tags: Use robots meta tags to control search engine crawlers’ behavior on specific pages. For example, you can use the “noindex” tag to prevent certain pages from being indexed in search results.

     

    1. 404 Error Pages: Customize 404 error pages to guide users back to relevant content if they encounter broken links or missing pages. A user-friendly 404 page improves the user experience and reduces bounce rates.

     

    1. Internal Linking Structure: Establish a logical and well-structured internal linking system. Internal links help distribute link equity across the website and aid search engine crawlers in discovering and indexing content.

     

    1. Fix Broken Links: Regularly check for broken links on the website and fix them promptly. Broken links can negatively impact user experience and crawlability.

     

    1. Optimize Images: Compress images and use descriptive alt tags to improve website loading speed and provide alternative text for users with visual impairments.

     

    1. Monitor Crawl Errors: Use Google Search Console or other tools to monitor and fix crawl errors. Addressing crawl errors ensures that search engines can access all relevant pages on the website.

     

    1. Test and Optimize for Mobile: Conduct mobile usability tests to identify any issues on mobile devices. Optimize the website’s design and functionality for a seamless mobile experience.

     

    1. Implement AMP (Accelerated Mobile Pages): For content-heavy websites, consider implementing AMP to provide a faster and smoother mobile experience for users.

     

    Technical SEO and website optimization are essential for ensuring that search engines can crawl, understand, and index a website’s content effectively. By focusing on mobile-friendliness, page speed, XML sitemaps, canonical URLs, and other technical aspects, businesses can improve their search engine rankings and provide a better user experience. Regular monitoring, testing, and optimization help maintain a technically sound website that performs well in search engine results and attracts more targeted organic traffic.

     

    1. Pay-Per-Click (PPC) Advertising

    Pay-Per-Click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked by a user. It is a highly effective and measurable form of online advertising that allows businesses to target specific audiences and drive relevant traffic to their websites or landing pages. PPC advertising is commonly used on search engines, social media platforms, and display networks, providing businesses with a wide range of options to reach their target audience. Here are some key details about Pay-Per-Click (PPC) Advertising:

     

    1. How PPC Advertising Works: In a PPC advertising campaign, advertisers bid on specific keywords or target audience characteristics to have their ads displayed on relevant platforms. When a user searches for a keyword or matches the targeting criteria set by the advertiser, the ad is shown. Advertisers are only charged when someone clicks on their ad, leading to the advertiser’s website or landing page.

     

    1. Platforms for PPC Advertising: PPC advertising is available on various platforms, including:
    2. Search Engines: On search engines like Google and Bing, advertisers bid on keywords relevant to their products or services. When a user searches for those keywords, the ads appear at the top or bottom of the search results.

     

    1. Social Media Platforms: Social media sites like Facebook, Instagram, Twitter, and LinkedIn offer PPC advertising options. Advertisers can target users based on demographics, interests, behavior, and more.

     

    1. Display Networks: Display networks like Google Display Network and other ad networks allow advertisers to display visual banner ads on websites that are part of the network.

     

    1. Video Platforms: Video advertising, such as YouTube ads, enables businesses to showcase video ads to a targeted audience based on their interests and behavior.

     

    1. Benefits of PPC Advertising:
    2. Highly Targeted: PPC allows precise targeting, ensuring that ads are shown to relevant users based on specific criteria like keywords, demographics, location, interests, and more.

     

    1. Control Over Budget: Advertisers can set daily or monthly budgets to control their ad spend. They can adjust bids and budgets in real-time based on performance.

     

    1. Immediate Results: Unlike organic search efforts, PPC campaigns can generate immediate traffic and results, making it an effective option for time-sensitive promotions or product launches.

     

    1. Measurable and Trackable: PPC platforms provide detailed analytics and performance data, allowing advertisers to measure the success of their campaigns accurately.

     

    1. Flexibility and Customization: Advertisers can test different ad formats, targeting options, and landing pages to find the most effective combinations.

     

    1. Ad Formats in PPC Advertising:
    2. Text Ads: Simple text-based ads with a headline, description, and URL link that appear on search engine results pages.

     

    1. Display Ads: Visual banner ads with images or graphics that appear on websites within the display network.

     

    1. Shopping Ads: Product-based ads that display product images, prices, and descriptions, commonly used in e-commerce PPC campaigns.

     

    1. Video Ads: Video-based ads that play before, during, or after videos on platforms like YouTube.

     

    1. Ad Auction and Quality Score: In PPC advertising, ad placement is determined through an auction process. Advertisers bid on keywords, and the platform considers the bid amount, ad relevance, and landing page experience to determine ad placement. The quality score is a metric used by platforms like Google Ads to assess ad relevancy and landing page experience, impacting ad rankings and cost-per-click.

     

    Finally we can state that Pay-Per-Click (PPC) Advertising is a powerful digital marketing strategy that allows businesses to reach their target audience effectively and pay only for actual clicks on their ads. By leveraging various platforms and ad formats, businesses can drive relevant traffic to their websites, generate leads, and achieve their marketing objectives. PPC advertising provides immediate results, precise targeting, and measurable performance metrics, making it a valuable tool for businesses seeking to maximize their online visibility and conversions.

    Best 10 Bangladeshi Agencies as Your SEO Consultant
    Search Engine Optimization (SEO)

    4.1 Google Ads and Bing Ads

    Google Ads and Bing Ads are two popular Pay-Per-Click (PPC) advertising platforms that allow businesses to display ads on their respective search engines. Both platforms provide advertisers with the opportunity to reach their target audience, generate website traffic, and achieve their marketing objectives. Here are some details about Google Ads and Bing Ads:

     

    Google Ads:

    Overview: Formerly known as Google AdWords, Google Ads is the most widely used PPC advertising platform globally. It allows advertisers to create and display text ads, display ads, shopping ads, and video ads on Google’s search engine results pages (SERPs), Google Display Network, YouTube, and partner websites.

     

    Ad Formats: Google Ads offers various ad formats, including:

    1. Text Ads: Simple text-based ads that appear above or below the organic search results on Google’s SERPs.

     

    1. Display Ads: Visual banner ads that appear on websites within the Google Display Network, which includes a vast network of partner websites.

     

    1. Shopping Ads: Product-based ads that display product images, prices, and descriptions, commonly used by e-commerce businesses to promote products.

     

    1. Video Ads: Video-based ads that play before, during, or after YouTube videos and across the Google Display Network.

     

    Keyword Targeting: Advertisers bid on specific keywords relevant to their products or services. When users search for those keywords, the ads are triggered and displayed based on the ad rank (bid amount and quality score).

     

    Targeting Options: Google Ads offers various targeting options, including:

    1. Location Targeting: Advertisers can target users based on specific locations, such as countries, cities, or radius targeting.

     

    1. Demographic Targeting: Target users based on age, gender, household income, and parental status.

     

    1. Interest Targeting: Reach users based on their interests, online behaviors, and browsing history.

     

    1. Device Targeting: Optimize ad campaigns for specific devices like desktops, mobiles, and tablets.

     

    Remarketing: Google Ads allows advertisers to target users who have previously interacted with their website, helping to re-engage potential customers.

     

    Budget Control: Advertisers can set daily or monthly budgets to control their ad spend. They can also adjust bids and budgets in real-time based on performance.

     

    Bing Ads:

    Overview: Bing Ads is the PPC advertising platform of Microsoft, which powers ads on the Bing search engine, Yahoo, and other partner websites. While it has a smaller market share compared to Google, Bing Ads can still provide valuable opportunities to reach a different audience.

     

    Ad Formats: Bing Ads offers similar ad formats to Google Ads:

     

    1. Text Ads: Text-based ads that appear on the search engine results pages of Bing and Yahoo.

     

    1. Shopping Ads: Product-based ads that showcase products and prices, similar to Google Shopping ads.

     

    1. Audience Ads: Allows advertisers to target specific audience segments based on their behavior and interests.

     

    Keyword Targeting: Advertisers bid on relevant keywords, and when users search for those keywords on Bing or Yahoo, the ads are displayed based on ad rank.

     

    Targeting Options: Bing Ads provides various targeting options, including:

     

    1. Location Targeting: Target users based on specific locations, similar to Google Ads.

     

    1. Device Targeting: Optimize ad campaigns for desktop, mobile, or tablet devices.

     

    1. Language Targeting: Advertisers can target users based on their language preferences.

     

    Integration with Microsoft Products: Bing Ads offers unique integration with Microsoft products like Windows, Office, and Xbox, providing advertisers with access to a different audience segment.

     

    Cost-Effective: Bing Ads can be more cost-effective compared to Google Ads, with potentially lower cost-per-click (CPC) rates and less competition in some industries.

     

    Both Google Ads and Bing Ads are powerful PPC advertising platforms that offer businesses the opportunity to reach their target audience, generate website traffic, and achieve their marketing goals. Google Ads provides extensive reach and a wide range of ad formats across its search engine, display network, and video platform. On the other hand, Bing Ads offers access to a different audience and can be cost-effective for certain businesses. Choosing between the two platforms depends on the specific target audience, industry, and budget considerations of each advertiser. Businesses can benefit from running PPC campaigns on both Google Ads and Bing Ads to maximize their online visibility and conversions.

     

    4.2 Keyword research and selection

    Keyword research and selection are crucial steps in any successful digital marketing and SEO strategy. Properly chosen keywords can drive targeted traffic to your website, improve search engine rankings, and increase the chances of conversions. Here’s a step-by-step guide on how to conduct keyword research and select the right keywords for your campaign:

    1. Define Your Goals and Objectives: Start by clarifying your marketing goals and objectives. Determine what you want to achieve with your keyword research, whether it’s to increase website traffic, generate leads, boost sales, or improve brand visibility.

     

    1. Brainstorm Seed Keywords: Begin by brainstorming a list of seed keywords relevant to your business, products, or services. These are the broad terms that represent your main topics and will be the foundation for your keyword research.

     

    • Use Keyword Research Tools: Leverage keyword research tools to expand your seed keyword list and discover additional keywords with potential. Some popular keyword research tools include Google Keyword Planner, SEMrush, Ahrefs, Ubersuggest, and Moz Keyword Explorer.

     

    1. Analyze Search Volume and Competition: For each keyword, analyze its search volume and competition level. High search volume indicates higher potential traffic, while low competition suggests a better chance of ranking higher in search results. Balancing search volume and competition is essential for targeting the right keywords.

     

    1. Focus on Long-Tail Keywords: Consider incorporating long-tail keywords into your research. Long-tail keywords are more specific and usually have lower competition. Targeting long-tail keywords helps attract a more targeted audience and can lead to higher conversion rates.

     

    1. Consider User Intent: Think about the intent behind each keyword. Understand whether users are looking for information, products, or services. Align your content and landing pages with user intent to provide valuable answers to their queries.

     

    • Prioritize Keywords: Organize your list of keywords based on relevance and search volume. Prioritize keywords that align with your content strategy and have a good balance between search volume and competition.

     

    • Analyze Competitor Keywords: Conduct competitor analysis to identify the keywords your competitors are targeting. Analyze their organic and paid search keywords to understand their focus areas and discover potential keyword opportunities.

     

    1. Group Keywords into Themes: Group similar keywords into themes or clusters. This helps in organizing your content and creating targeted landing pages or blog posts for each keyword group.

     

    1. Consider Local Keywords (if applicable): For local businesses, include location-based keywords to target users in specific geographic areas. Use city names, ZIP codes, or neighborhood names in your keyword selection.

     

    1. Use Negative Keywords: Identify negative keywords, which are irrelevant terms that you want to exclude from your campaigns. Negative keywords help ensure that your ads are shown to the most relevant audience.

     

    • Review and Refine Your List: Regularly review and refine your keyword list based on the performance of your campaigns. Continuously update and optimize your keywords to stay relevant and competitive.

     

    • Monitor and Track Results: After implementing your selected keywords, monitor their performance using web analytics tools and PPC platform dashboards. Track key metrics like impressions, clicks, click-through rate (CTR), conversion rate, and return on investment (ROI).

     

    The keyword research and selection are essential steps in any digital marketing strategy. A well-executed keyword research process helps you identify the most relevant and high-impact keywords to target. By considering user intent, search volume, competition, and analyzing competitor keywords, you can optimize your website, content, and paid advertising efforts to attract a targeted audience and achieve your marketing objectives effectively. Regular monitoring and optimization based on performance data will ensure your keyword strategy remains successful and adaptive to changing market trends and user behaviors.

    digital marketing
    Digital Marketing Tools

    4.3 Ad creation and optimization

    Ad creation and optimization are critical aspects of running successful advertising campaigns, whether on search engines, social media platforms, or display networks. Creating compelling and relevant ads and continuously optimizing their performance can significantly impact the success of your digital marketing efforts. Here’s a detailed guide on ad creation and optimization:

     

    Ad Creation:

    1. Understand Your Audience: Before creating ads, have a clear understanding of your target audience. Identify their preferences, pain points, and motivations, so you can craft ads that resonate with them.

     

    1. Set Clear Objectives: Define your advertising objectives, such as increasing website traffic, generating leads, driving sales, or improving brand awareness. Your ad copy and design should align with these goals.

     

    1. Choose the Right Platform: Select the appropriate advertising platform based on your audience’s behavior and preferences. Different platforms, like Google Ads, Facebook Ads, or display networks, offer various ad formats and targeting options.

     

    1. Craft Compelling Ad Copy: Write engaging ad copy that highlights the unique selling points of your product or service. Use persuasive language, relevant keywords, and a clear call-to-action (CTA) to encourage clicks and conversions.

     

    1. Ad Design and Imagery: Choose visually appealing and relevant imagery that complements your ad copy. High-quality images or videos can capture users’ attention and convey your message effectively.

     

    1. Create Multiple Ad Variations: Test different ad variations to identify what resonates best with your audience. Experiment with various headlines, ad copy, and imagery to determine the most effective combinations.

     

    1. Incorporate Ad Extensions: Utilize ad extensions to provide additional information and enhance your ads. Extensions like site links, call extensions, and location extensions can improve ad visibility and click-through rates.

     

    Ad Optimization:

    1. Monitor Key Metrics: Regularly monitor key performance metrics, such as click-through rate (CTR), conversion rate, cost per conversion (CPC), and return on ad spend (ROAS). This data provides insights into the effectiveness of your ads.

     

    1. A/B Testing: Implement A/B testing to compare different ad variations and identify which elements perform best. Test headlines, ad copy, images, CTA buttons, and other components to optimize your ads continuously.

     

    1. Bid Management: Adjust your bid strategy based on ad performance and campaign objectives. Allocate more budget to high-performing ads or keywords, while reducing bids for underperforming ones.

     

    1. Keyword Optimization: For search engine advertising, regularly update your keyword list based on search trends and user behavior. Remove low-performing or irrelevant keywords and add new ones that align with your objectives.

     

    1. Landing Page Optimization: Ensure that your landing pages are relevant to your ad copy and offer a seamless user experience. Optimize landing pages for speed, mobile responsiveness, and clear CTAs to improve conversions.

     

    1. Ad Schedule and Geotargeting: Analyze ad performance by day and time to identify peak periods for your target audience. Utilize ad scheduling and geotargeting to display ads when your audience is most active and in specific locations.

     

    1. Negative Keywords: Use negative keywords to prevent your ads from showing for irrelevant search queries. This helps optimize ad spend and ensures your ads are displayed to the most relevant audience.

     

    1. Remarketing: Implement remarketing campaigns to re-engage users who have previously visited your website. Tailor ads based on their behavior to encourage return visits and conversions.

     

    1. Performance-Based Budgeting: Allocate your budget based on the performance of each ad and campaign. Focus more on high-performing ads and reduce investment in low-performing ones.

     

    1. Regular Analysis and Reporting: Continuously analyze the performance of your ads and campaigns. Prepare regular reports to assess progress toward your advertising goals and identify areas for improvement.

     

    Please note that, the ad creation and optimization are continuous processes that play a crucial role in the success of your digital advertising efforts. By understanding your audience, crafting compelling ad copy, and continuously optimizing your ads based on performance data, you can attract a relevant audience, drive conversions, and maximize the return on your advertising investment. Regular monitoring, A/B testing, and adjustments to bid management, targeting, and ad content will help you stay competitive and achieve your advertising objectives effectively.

    Read episode -1

    All about Digital Marketing [Episode-2]: All about Digital Marketing [Episode-2]: All about Digital Marketing [Episode-2]

    *Author’s Short Profile:

    Md. Joynal Abdin
    Md. Joynal Abdin

    Mr. Md. Joynal Abdin is a Business Consultant & Digital Marketer based in Dhaka, Bangladesh. He is also Co-Founder & CEO of Bangladesh Trade Center. Previously he served at Dhaka Chamber of Commerce & Industry (DCCI) as Executive Secretary; DCCI Business Institute (DBI) as Executive Director; SME Foundation as Deputy Manager; and the Federation of Bangladesh Chambers of Commerce & Industry (FBCCI) as Assistant Secretary.

     

    The list of services Mr. Abdin is offering includes but not limited to Business Research and Documentations like Feasibility Study, Project Proposal Preparation, Writing Business Manual, Standard Operating Procedures etc.; Export Market Selection and Product Positioning at Home and Abroad; Buyers-Sellers Matchmaking; Website Development; Search Engine Optimization (SEO); and Social Media Marketing etc.

    All about Digital Marketing [Episode-2]: All about Digital Marketing [Episode-2]: All about Digital Marketing [Episode-2]

    Developing Bangladesh             Business Consultant & Digital Marketer               Read More…