Business Consultants in Strategic Planning for Small Businesses [Part-2] 

 Md. Joynal Abdin, BBA (Hons.), MBA

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Founder & CEO, Trade & Investment Bangladesh

Strategy Development

Consultants play a crucial role in crafting effective strategies tailored to a business’s unique challenges by applying their expertise, experience, and a structured approach to strategic planning. Here are some insights into how consultants assist in this process:

Consultants begin by conducting a thorough analysis of the business’s internal and external environment. This includes assessing the company’s strengths, weaknesses, opportunities, and threats (SWOT analysis). They analyze financial data, operations, market dynamics, competition, and industry trends.


Consultants work closely with the business’s leadership team to gain a deep understanding of its short-term and long-term objectives. They ask questions about growth targets, market expansion, profitability goals, and other key drivers.


Consultants use their analytical skills to identify the business’s unique challenges and pain points. These challenges may stem from market dynamics, internal inefficiencies, competitive pressures, regulatory changes, or other factors.


Based on the analysis and understanding of the business’s challenges and objectives, consultants develop customized solutions. These solutions are designed to address the specific issues that the business is facing, rather than offering generic or one-size-fits-all strategies.


Consultants ensure that the strategies they propose are in alignment with the business’s mission, vision, and core values. This alignment ensures that the strategies resonate with the organization and its stakeholders.


Consultants identify and assess potential risks associated with the proposed strategies. They develop risk mitigation plans to address these challenges and ensure that the strategies are robust and resilient.


Consultants often benchmark the business’s performance against industry standards and best practices. This helps in setting realistic performance targets and identifying areas where the business can excel.


Consultants may recommend the adoption of new technologies or innovative approaches to address specific challenges. They stay up-to-date with emerging trends and can introduce fresh ideas to the business.


Consultants may facilitate discussions with key stakeholders, including employees, customers, suppliers, and investors, to gather valuable insights and ensure that strategies consider all relevant perspectives.


Consultants conduct cost-benefit analyses to evaluate the financial implications of proposed strategies. This ensures that strategies are financially feasible and align with the business’s budget and resources.


Consultants help businesses plan for various scenarios, including best-case, worst-case, and most-likely scenarios. This prepares the business to adapt to different outcomes.


Consultants collaborate with the business to develop an implementation plan. This plan outlines the specific steps, timelines, and responsibilities for executing the strategies effectively.


Consultants work with the business to establish key performance indicators (KPIs) and metrics that will be used to measure the success and progress of the implemented strategies.


Consultants emphasize the importance of ongoing monitoring and evaluation of strategies. They help the business set up mechanisms for feedback, review, and adjustment as needed to ensure that strategies remain effective.


If the strategies involve significant changes within the organization, consultants assist with change management efforts to ensure a smooth transition and minimize disruption.


Overall, consultants bring a structured, data-driven, and customized approach to crafting effective strategies that address a business’s unique challenges. Their objective perspective and wealth of experience contribute to the development of strategies that are not only tailored but also practical and actionable for the business’s success.


Implementation Planning


Consultants work closely with small businesses to create actionable plans for strategy execution by following a structured process that ensures the strategies developed during the planning phase are effectively implemented. Here’s an explanation of how consultants assist in this crucial phase:

  1. Reviewing the Strategic Plan: Consultants begin by thoroughly reviewing the strategic plan developed during the planning phase. This includes understanding the goals, objectives, and strategies outlined in the plan.


  1. Breaking Down Strategies into Tasks: Consultants work with the small business owner and relevant teams to break down each strategy into specific, actionable tasks and activities. These tasks should be clearly defined and assigned to responsible individuals or teams.


  1. Setting Priorities and Sequencing: Consultants help the business prioritize tasks and determine their sequence. They identify which tasks are critical for achieving short-term and long-term objectives and which ones should be tackled first.


  1. Establishing Timelines and Milestones: A crucial part of the planning process involves setting timelines and milestones for each task. Consultants assist in defining deadlines for task completion and identifying key milestones to track progress.


  1. Resource Allocation: Consultants work with the business to allocate resources effectively for task execution. This includes assigning budgets, personnel, technology, and other necessary resources to support the tasks.


  1. Defining Roles and Responsibilities: Consultants help clarify roles and responsibilities for each task. Team members need to know their specific roles, and consultants ensure that there is accountability for task completion.


  1. Communication and Reporting Structure: Consultants assist in establishing a communication and reporting structure. They determine how progress will be tracked, how often updates will be provided, and who will be responsible for reporting on task status.


  1. Risk Management: Consultants identify potential risks and challenges that may arise during strategy execution. They develop risk mitigation plans to address these challenges and minimize their impact on the plan’s success.


  1. Monitoring and Evaluation Framework: Consultants collaborate with the business to establish a framework for monitoring and evaluating the execution of the plan. This includes defining key performance indicators (KPIs) and metrics to measure progress.


  1. Feedback and Adaptation: Throughout the execution phase, consultants emphasize the importance of feedback and adaptation. They help the business set up mechanisms for regular feedback, performance reviews, and adjustments to the plan when necessary.


  1. Change Management Support: If the strategies involve significant changes within the organization, consultants assist with change management efforts. They help communicate changes to employees, address concerns, and ensure a smooth transition.


  1. Training and Development: Consultants may identify training and development needs among employees responsible for executing the plan. They facilitate training programs to equip employees with the necessary skills and knowledge.


  1. Continuous Improvement: Consultants promote a culture of continuous improvement by encouraging the business to regularly review and optimize its execution processes. They help identify areas where adjustments can lead to better outcomes.


  1. Documentation and Reporting: Consultants work with the business to ensure that progress and results are well-documented. They help create regular reports that provide visibility into the execution of the plan.


  1. Support and Guidance: Throughout the execution phase, consultants remain available to provide guidance, answer questions, and offer support to the small business owner and team members as they work toward achieving the established goals.


By working closely with small businesses to create actionable plans for strategy execution, consultants help ensure that the strategies developed during the planning phase are not only well-defined but also effectively implemented. This structured approach enhances the chances of achieving the desired outcomes and realizing the business’s objectives.


Business Consultants in Strategic Planning for Small Businesses [Part-2]
Business Consultants in Strategic Planning for Small Businesses [Part-2]

Monitoring and Evaluation

Ongoing support provided by business consultants to track progress and adapt the strategic plan is essential for ensuring that a business remains agile and responsive to changing circumstances. Here are key aspects of this ongoing support:

Business consultants establish a system for regular progress monitoring, where they track key performance indicators (KPIs) and milestones outlined in the strategic plan. This monitoring helps identify early successes and potential issues.


Consultants create performance reports that provide a snapshot of progress toward strategic goals. These reports are typically shared with the business owner or leadership team on a predetermined schedule.


Consultants analyze data collected during the execution phase to evaluate the effectiveness of implemented strategies. They use data-driven insights to identify trends, patterns, and areas that require attention.


Consultants regularly review KPIs to ensure they remain relevant and aligned with the business’s objectives. They may recommend adjustments to KPIs based on evolving business priorities.


Consultants establish feedback mechanisms, which may include surveys, interviews, and discussions with employees, customers, and stakeholders. Feedback loops help capture valuable insights and perspectives.


Scheduled performance reviews provide an opportunity for the business owner and consultants to discuss progress, challenges, and potential adjustments to the strategic plan. These reviews are collaborative and solution-focused.


Consultants proactively identify issues or roadblocks that may hinder progress. They work with the business to develop strategies for addressing these challenges and ensuring the plan stays on track.


Consultants emphasize the importance of adaptability. When unexpected developments occur, they assist the business in making necessary adjustments to the strategic plan. This could involve revising objectives, realigning priorities, or changing tactics.


Consultants help the business prepare for different scenarios by considering best-case, worst-case, and most-likely scenarios. This proactive approach ensures the business is ready to respond to a range of potential outcomes.


Based on performance data and changing priorities, consultants may recommend reallocation of resources (such as budget or personnel) to optimize strategy execution.


Consultants promote a culture of continuous improvement by encouraging the business to seek opportunities for optimization, innovation, and efficiency in strategy execution.


Consultants may facilitate engagement with key stakeholders, such as employees, suppliers, customers, and investors, to gather feedback and ensure alignment with strategic goals.


If gaps in knowledge or skills are identified during execution, consultants may provide additional training or development programs to empower employees to meet strategic objectives.


Consultants stress the importance of transparent communication within the organization regarding the strategic plan’s progress. Open and honest communication fosters alignment and engagement.


Consultants work with the business to ensure that the strategic plan remains aligned with long-term objectives. They assist in the development of multi-year plans to sustain progress and growth.


By providing ongoing support in these ways, business consultants help small businesses maintain the relevance and effectiveness of their strategic plans. This adaptive and data-driven approach ensures that the business remains resilient and well-positioned to achieve its goals even in a rapidly changing business landscape.


Cost-Benefit Analysis

Small businesses often have concerns about the cost of hiring consultants, as they typically operate with limited budgets and resources. However, it’s essential to recognize that while there is an initial investment associated with hiring consultants, the long-term benefits can significantly outweigh these costs. Here’s an explanation of how the long-term benefits can justify the expenditure:

  1. Expertise and Specialized Knowledge:

Concern: Small businesses may worry about the cost of paying consultants for their expertise.

Benefit: Consultants bring specialized knowledge and experience to the table. Their expertise can help small businesses make informed decisions, avoid costly mistakes, and identify opportunities for growth.


  1. Resource Efficiency:

Concern: The cost of hiring consultants may seem high initially.

Benefit: Consultants can help small businesses allocate their resources more efficiently. They can identify areas where cost savings are possible and ensure that resources are directed toward activities that yield the highest returns.


  1. Competitive Advantage:

Concern: Small businesses may view consulting fees as an additional expense.

Benefit: Consultants can help small businesses gain a competitive edge. Their recommendations can lead to improved products or services, enhanced customer experiences, and a better position in the market, ultimately increasing revenue and profitability.


  1. Avoiding Costly Mistakes:

Concern: Small businesses might be concerned about making costly mistakes during strategic planning or execution.

Benefit: Consultants can help small businesses avoid missteps by providing guidance based on their experience. Avoiding even one significant mistake can more than justify the consultant’s fees.


  1. Time Savings:

Concern: Small business owners and managers may worry about the time they’ll need to spend working with consultants.

Benefit: Consultants can save businesses valuable time by taking on tasks like data analysis, research, and planning, allowing owners to focus on core business activities.


  1. Access to Networks:

Concern: The upfront cost of hiring consultants may be a concern for small businesses.

Benefit: Consultants often have extensive networks in various industries. They can connect small businesses with valuable contacts, potential partners, or investors, which can lead to growth opportunities.


  1. Long-Term Sustainability:

Concern: Small businesses may question whether the investment in consulting services is sustainable.

Benefit: Consultants assist in developing long-term strategies that promote the business’s sustainability and enduring presence in the market. The long-term benefits of these strategies can far outweigh the initial costs.


  1. Customized Solutions:

Concern: Small businesses may be concerned about paying for customized consulting solutions.

Benefit: Consultants provide tailored solutions that address the unique challenges and goals of the business. These solutions are designed to maximize ROI and long-term success.


  1. Financial Stability:

Concern: The cost of hiring consultants may strain the business’s finances.

Benefit: Consultants can help improve the financial stability of the business by identifying cost-saving opportunities, optimizing resource allocation, and enhancing revenue generation.


  1. Enhanced Decision-Making:

Concern: Small businesses may worry about making critical decisions without the guidance of consultants.

Benefit: Consultants contribute to better decision-making by providing objective perspectives and data-driven insights, leading to more informed choices with positive long-term impacts.


In conclusion, while the cost of hiring consultants may initially seem like a financial burden for small businesses, the long-term benefits in terms of increased efficiency, profitability, competitiveness, and sustainability can far outweigh the upfront investment. Small businesses should view consulting fees as an investment in their future success, recognizing that the expertise and guidance provided by consultants can help them achieve their goals and navigate the complexities of the business landscape more effectively.


Business Consultants in Strategic Planning for Small Businesses [Part-2]


Small business owners, your dreams and ambitions deserve every chance to flourish. Consider consulting services as your secret weapon for strategic growth. Consultants bring invaluable expertise, experience, and fresh perspectives to the table. They can help you navigate challenges, seize opportunities, and craft a roadmap to success.


Investing in consulting services is an investment in your business’s future. It means making informed decisions, optimizing your resources, and gaining a competitive edge. Consultants can help you set clear, achievable goals and guide you through their execution.


Don’t let the initial cost deter you; think of it as a smart, long-term investment that pays dividends in the form of increased efficiency, profitability, and resilience. With a consultant by your side, you’ll have a trusted partner to help your business thrive and prosper. It’s time to unlock your business’s full potential and embark on a journey to strategic growth with confidence.


How to Get Started

To find the right consultancy services for your small business define your needs and objectives; research potential consultants online and through referrals; check their credentials and experience; conduct interviews to assess compatibility; request detailed proposals and check references; review contracts thoroughly before committing; and define key performance metrics for success.


For further assistance with business consultancy in Bangladesh, contact the Trade & Investment Bangladesh (TIB) at their official website: They can provide guidance and resources tailored to your business needs.


 To read 1st part of this article; click here!


Business Consultants in Strategic Planning for Small Businesses [Part-2]: Business Consultants in Strategic Planning for Small Businesses [Part-2]
business consultants in Dhaka
Md. Joynal Abdin

Mr. Md. Joynal Abdin is a Business Consultant & Digital Marketer based in Dhaka, Bangladesh. He is Founder & CEO of Trade & Investment Bangladesh, one of the leading Business Consultancy Firm in Bangladesh. He is also Co-Founder & CEO of Bangladesh Trade Center. Previously he served at Dhaka Chamber of Commerce & Industry (DCCI) as Executive Secretary; DCCI Business Institute (DBI) as Executive Director; SME Foundation as Deputy Manager; and the Federation of Bangladesh Chambers of Commerce & Industry (FBCCI) as Assistant Secretary.


The list of services Mr. Abdin is offering includes but not limited to Business Mentorship, Business Research and Documentations like Feasibility Study, Project Proposal Preparation, Writing Business Manual, Standard Operating Procedures etc.; Export Market Selection and Product Positioning at Home and Abroad; Buyers-Sellers Matchmaking; Website Development; Search Engine Optimization (SEO); and Social Media Marketing etc.


Business Consultants in Strategic Planning for Small Businesses [Part-2]: Business Consultants in Strategic Planning for Small Businesses [Part-2]

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